Anita Nielsen, Author - Salesforce

My background

Anita Nielsen is the President of LDK Advisory Services. She offers customized sales coaching that creates sustainable success for her clients. Anita is also a sales performance coach for the Forbes Coaches Council and advisory board member for the National Association of Women in Sales. She holds an MBA from the New York Institute of Technology.

Anita's latest articles

Person on a chart with pulling an arrow from the red to the green in outcome based selling

Blog

The Secret of Outcome-Based Selling? Pitch the Future, Not a Product

Learn how to create lasting customer relationships — and close more deals — by creating better outcomes.

Woman shaking hands during a consultative sales session

Blog

What Is Consultative Sales? Principles and Best Practices

Learn how to convert more leads — and create loyal customers — with the consultative sales approach.

Two people smiling and sitting at a table while signing a sales contract.

Blog

Sales Contracts: Elements, How to Create One, and Best Practices

Follow these strategies to create clear and compliant agreements that deliver exactly what you — and your buyer — want.

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