Bethany Pickard

Bethany has spent her career collaborating with teams to deeply understand product opportunities grounded in user and business needs, and create successful products that are used by millions of people. With experience spanning startups and growth incubation teams, enterprise and consumer tech, healthcare, and financial services, she loves tackling thorny challenges and helping people reframe and expand their thinking around what's possible. At Salesforce, she leads experience strategy initiatives, working with leadership across functions and across the design process. She helps shape experiences that drive business growth, and transform how people work and what they can achieve.

Drawing from the disciplines of strategy, experience design, and product innovation, she specializes in the art of navigating ambiguity – that crucial early stage where ideas take form – guiding organizations to create products that deliver exceptional value for both users and the business.

You'll find her in the mountains, two-stepping across a dance floor, or nurturing her family and ever-expanding collection of plants.