Dani Laven

I'm a brand storyteller at heart, equal parts curious, a little obsessive, and very much in my element when culture, candidates, and company purpose click into place. I'm always looking for where individual stories ladder up to the bigger picture, creating content in a way that makes someone stop scrolling and think, "that's where I want to work." Salesforce has long been on my career bucket list for exactly that reason. Getting to be part of the story while telling it? Honestly, it's the best research there is.

My expertise spans the full candidate journey, and I mean the full journey. I've been a recruiter, worked in recruiting operations, and now live in employer brand, which means I understand what candidates actually need at every stage. My whole career has been about helping people envision themselves in a new role or a new company, using the right mix of content, strategy, and storytelling to make that leap feel real. I bring a recruiter's empathy and a content strategist's instincts to everything I write.

When I'm not crafting content, I'm reading something. Books, yes, but also industry articles, and the kind of social content that makes you think or makes you laugh (sometimes both at once). I generally have a pun or a pop culture reference available for all occasions, and I consider that a professional skill — much like knowing when to use an em dash.