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author name

Denise Pérez

author title Marketing Director, AI Research
My Background

I am an AI storyteller and thought leader at Salesforce AI Research, where I shape the narrative on what’s next in AI. I help define how tomorrow’s AI is understood today. I bridge cutting-edge research with real-world impact—translating complex breakthroughs into compelling narratives for Salesforce, our CRM customers, and beyond. I’m passionate about making AI understandable, human, and impossible to ignore.

My Expertise

I market AI across industries and applications. I curate content on enterprise AI, agents, thought leadership, and beyond—translating emerging research into ideas that resonate. I’m especially passionate about sustainable AI and how Small Language Models (SLMs) and AI Ops can impact the environment and shape a greener future. I bring a forward-looking lens to how cutting-edge research can transform CRM, business, and the world we build next.

When I'm Not Writing ...

I am happiest on long walks with my furbaby, Bernie. I love experimenting in the kitchen, trying new recipes, and sharing great meals with friends and family.

xGen-Sales: Next-Gen AI for Sales Cloud

3 authors

World’s #1 CRM introduces its first sales LLM Sales reps are constantly on the move, transitioning from one customer site to another, with meetings scheduled back-to-back. The demands of managing a complex pipeline…

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