Jackie Yeaney is the chief marketing officer of Tableau. Yeaney previously held other CMO roles at Ellucian and Red Hat, and spent several years at the Boston Consulting Group and as an officer in the U.S. Air Force. She has an MBA from MIT and a BS Electrical Engineering from Rensselaer Polytechnic Institute.
Marketers have grown reliant on third-party ad tracking and cookies, but the news is this: First-party data and back-to-basics strategies will yield more bang for your buck. Here’s why.
