Jen Gustavson, Author - Salesforce

My background

Jen Gustavson is a writer splitting time between Salt Lake City, Boulder, Colorado, and New York City. Her 17-year writing career spans print journalism, consumer brand work, B2B content strategy, marketing and creative agency leadership, and beyond.

Jen's latest articles

Sales rep smiling while wearing a headset and looking at his laptop: pessimism in sales

Blog

Why Top-Performing Reps See Their Pipeline as Half Empty

The best sales reps know that they will fail more than they win, be down after they're up, and that no deal is certain until it's signed.

illustration of (4) professionally dressed people running towards an exit door: sales great resignation

Blog

6 Things Sales Leaders Can Do to Counter The Great Resignation

Shift your focus from the pipeline to the reps that keep it flowing and make your team feel trusted and empowered.

two women computer revenue lifecycle b2b journeys

Blog

How To Make the B2B Buying Process as Smooth as Shopping Online

The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links