Joanna Beerman brings more than a decade of experience in marketing and communications to her role as Senior Director of Industry Marketing at Salesforce. As a pragmatic marketer with a passion for messaging, she leads the industry marketing strategy. Connect with her on LinkedIn.
Today’s definition of customer care is rapidly changing, thanks to new and emerging channels. From Wechat, Twitter, WhatsApp, SMS, branded mobile apps to more traditional service in the form of email, webchat, phone,…
Today’s shoppers expect more. Thanks to the Fourth Industrial Revolution, powerful now technologies are driving entirely new customer experiences, and customers demand more. As artificial intelligence and predictive analytics have reset expectations, shoppers…
