Kirsten Nickoli

I’m a social-savvy, brand-obsessed marketing leader who knows how to turn scrolls into stories and engagement into action. I’ve led global social strategies, scaled teams, launched viral campaigns (20M+ views!), and built employer brands that don’t just look good — they drive real business results. From EVP rollouts to multi-channel campaigns across TikTok, YouTube, and LinkedIn, I bring a sharp POV, a love for data, and a knack for telling the kind of stories people actually care about. I’m also a talented writer who crafts copy with clarity, punch, and purpose. Always chasing what’s next and making sure it performs.

My expertise lies in crafting strategy-led storytelling that brings the employee journey to life — from first touch to full-on brand champion. I’ve built and scaled employer brand and content strategies that don't just tell a story, they shape how people feel about a company and why they want to join or stay.

When I’m not writing or deep in a strategy brainstorm, you’ll find me hopping between the trendiest coffee shops in town, hanging with my (very spoiled) dogs, getting lost in a good book, or binge-watching the latest Netflix obsession. I believe in strong coffee, strong storytelling, and never missing a good season finale.