Blake Miller, Author - Salesforce

My background

Blake Miller, senior director of product marketing at Salesforce, has over 20 years of experience working in media and technology, primarily in product development, sales, and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create relationships at scale. Prior to joining Salesforce, he worked at ESPN and CareerBuilder. He has an MBA from DePaul and BA from Baylor.

Blake Miller's latest articles

Illustration of the concept of email segmentation: 3 different people sitting on 3 different colored envelopes

Blog

How To Get Started With Email Segmentation

Customers want more personalized, relevant messages from brands. Here's how a strong email segmentation strategy can make that happen.

Illustration of a woman standing on a laptop, pointing out her email list.

Blog

How To Build the Email List of Your Dreams

You've crafted the messages you want to send. Now see how you can build on that to grow your subscriber list and keep them engaged.

Photograph of a young businesswoman, dressed in a gray dress and holding a clear umbrella, checking her phone on a rainy, overcast day. / drip marketing

Blog

From Leads to Sales: How Drip Marketing Email Campaigns Work

When done right, drip marketing campaigns can help you build customer relationships that last. Here’s how you can get started.

Illustration of email A/B testing: two email envelopes opened, showing different metrics of success

Blog

Learn The ABCs of Email A/B Testing

What is email A/B testing, and what’s the best way for your marketing team to do it? Here’s a handy guide to get you started.

Illustration of a robot hand handing a yellow envelope to a human hand / AI email marketing

Blog

How to Use AI to Transform Your Email Marketing

Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how.

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