Join Us in the Community Hub at Connections 2026

Have you ever walked around Connections and wondered, where are my people? Well, now you know exactly where they are. We are bringing back our popular Community Hub space for marketers, by marketers, at Connections (June 3-4 in Chicago).

The Community Hub will be in Campground, Level 3. This space will only feature content from Trailblazers. There will be 34 sessions, including:

• Accessible Template for Every Inbox Client
• The future of AMPscript
• Yes, You CAN Do That in Email
• Build a Foundation That Makes AI Work for You
• Fix My Email: Live Optimization

And much, much more!

There will be an emphasis on skill development with the goal of helping marketers get better at their jobs. Want to learn why your personal brand is your most powerful channel for building credibility and attracting new opportunities? Want your emails to always reach the inbox? These questions and more will be answered by experienced Trailblazers in the hub. 

There will be a number of meetups for attendees to network, exchange ideas and carry ideas beyond the sessions. These include the First Timers Meetup, Email Geeks, Ace Your Agentforce Marketing Exams and Live Email Optimization. And there will be fun activities such as a breakfast with Salesforce leaders, a networking social and fun activities, prizes and lots of surprise and delight moments to keep you coming back. (I’ll also throw in a plug for the Marketing Community Fun Run at McCormick Place Bird Sanctuary on June 4 at 7 a.m.)

Whether you’re looking to deepen knowledge, build your network or share your passion with like-minded individuals the Community Hub is for you.  Read on for details on speakers and times. See you there! 

Connections Community Hub schedule

June 3, Theater 4

Session Title	Description	Time
Prompt Like a Marketer: Stop Sounding Like Everyone Else	Most AI content sounds the same. Learn a repeatable prompting framework that protects your brand voice and transforms generic drafts into content that sounds unmistakably like you.	9 – 9:20 AM
Design RCS Messaging: Visuals & Carousels in Journey Builder	RCS is changing what mobile marketing can look like. Learn how to design rich images and carousels in Journey Builder and build interactive mobile experiences that actually drive engagement.	9:30 – 9:50 AM
What Actually Powers Next Best Action	Next Best Action depends on more than AI. Learn how customer data, business rules, and decision engines work together to drive more relevant marketing and journey decisions.	11:30 – 11:50 AM
Fragile to Flexible: Easy-to-Edit Emails, No Custom Modules	Email templates don’t have to be this fragile. Learn how to restructure standard templates into custom-looking emails that are actually easy to edit — without custom modules.	12:00 – 12:20 PM
How to Master Data 360 — Free Up 8 Hours Per Week	Are you a busy marketer who needs more time in your day? Learn how Data 360 unlocks efficiency across your entire marketing workflow and walk away with the tips on how to do more with less.	12:30 – 12:50 PM
Great Campaigns Are Felt, Not Just Seen	What can a former magician teach you about marketing? More than you think. Learn how to create campaigns with unique wow moments that really stick with people.	1:00 – 1:20 PM
Design Principles That Drive Effective Email	Learn to decode email design trends, not just follow them. Discover the psychology, accessibility, and strategy behind great email design so every choice you make is deliberate and drives results.	1:30 – 1:50 PM
Everything for Everyone: Accessible Marketing at Scale	Accessibility isn’t a compliance checkbox. It’s how you reach everyone. In this session, learn how to build inclusive campaigns across Salesforce’s marketing tools that drive growth at scale.	2:00 – 2:20 PM
Stop Blasting and Start Personalizing	Learn how smart design and segmentation can transform your email program from mass sends to personalized, behavior-driven journeys that reach the right person at the right moment.	2:30 – 2:50 PM
Tips and Tricks About Agentforce Marketing	The best lessons come from getting it wrong. Learn the tips, fixes, and shortcuts that improve efficiency, reduce email errors, and help avoid mistakes.	3:00 – 3:20 PM
What AI Is Doing to the Email Inbox	Inbox rules are tightening and AI summaries are changing the game. Don’t fight the tech. Level up your strategy to master the new messaging landscape.	3:30 – 3:50 PM
Accessible Template for Every Inbox Client	Your subscribers are reading in dark mode, using screen readers, and switching between devices. Learn how to build accessible, dark-mode-ready templates that hold up across every modern inbox client.	4:00 – 4:20 PM
Build a Foundation That Makes AI Work for You	Your AI problem isn’t about technology. It’s about how your teams operate. AI doesn’t create fragmentation. It exposes it. Join us to discover how to build the operating model your strategy needs.	4:30 – 4:50 PM

June 4, Theater 4

Session Title	Description	Time
Master Segmentations in Agentforce Marketing	See how Data 360 powers Marketing Cloud through real examples and live demos — from building standard segments to avoiding pitfalls and mastering Dynamic and Waterfall Segments.	9:30 – 9:50 AM
Beyond the Prototype: Agents Engineered for Human Needs	Two leaders share the technical frameworks, tradeoffs, and hard-won lessons behind production-grade agents designed around human needs — with demos that bring each use case to life.	10:00 – 10:20 AM
Make ‘Em Laugh: How Humor Drives Revenue	Humor-led ads are 6x more effective at driving market share. So why are most brands still playing it safe? Learn the comedy-first strategies that win attention, drive revenue, and scale with AI.	10:30 – 10:50 AM
Agentforce Marketing Flow Fundamentals	Learn how Flow in Agentforce Marketing lets you automate, personalize, and optimize across every channel. Whether you are just starting out or ready to level up, this session has something for you.	11:00 – 11:20 AM
The Future of AMPscript	What happens to AMPscript in Marketing Cloud Next? Get the full picture on current scripting capabilities and the road ahead in the next generation of our core marketing product.	11:30 – 11:50 PM
The Science Behind Email	What’s really happening when you hit send? In this session, dissect email authentication and the shifting mechanics of deliverability — and learn exactly what it takes to land in the inbox.	12 – 12:20 PM
Accessible by Design: Email for Every Inbox, Everyone	Are your emails ready for smartwatches, AI assistants, and stricter accessibility standards? Learn the tools and techniques to build emails that reach every inbox and every audience.	12:30 – 12:50 PM
Yes, You Can Do That in Email	Learn how email support has evolved, how to test what’s possible today, and stop relying on assumptions that no longer apply.	1:00 – 1:20 PM
Two-Way Marketing Is Here. Now What?	Walk away with an actionable blueprint to design workflows, handle exceptions, and master the new standard in customer experience.	1:30 – 1:50 PM
Great Metrics Don’t Speak for Themselves	Does your data reporting tell a story? Learn how to be the human in the loop that transforms dashboard data into stories that drive decisions at every level of leadership.	2 – 2:20 PM
Fix My Email: Live Optimization	Ever wish an expert could just look at your email and tell you what’s wrong? Show up and find out. Join this interactive session where real campaigns get real feedback from email experts.	2:30 – 2:50PM

Got a question about the Community Hub?

Email me at ghilaire@salesforce.com