Consumers reward brands that go beyond transactions and points to bring relevance, resonance and purpose to the relationship. How do retailers and brands build this kind of customer loyalty, particularly as consumers shift to more digital channels? Through values, personalization, and connected service.

Our panel of experts will discuss why changing consumer behaviours during this crisis offer the opportunity to innovate, reimagine your business models and better connect with customers. They’ll share best practices that leaders can put into action immediately, regardless of your organization’s size, location, or industry.

This video includes:

Cinzia Bazzo | Moderator | National VP of Retail Canada

Matt Dixon | Panelist | Chief Product and Research Officer, Tethr & Co-author, The Challenger Sale and The Effortless Experience

Michael LeBlanc | Panelist | Senior Retail Advisor, Host/Producer Voice of Retail Podcast, Retail Council of Canada.