CRM software is a series of platforms that track your relationships and interactions with customers, prospects, and contacts; automate workflows; provide analytical insights into your business; and help your company make informed, data-based decisions so it can succeed.
In short, the definition of CRM is everything your company does to interact and optimize your relationship with both current and potential customers. A CRM system is how you keep track of contact information, purchase history, communications, and more.
If you have customers, you have a CRM system, whether that’s a digital spreadsheet, hand-written notes, a contact list, or a powerful platform. Your CRM system can be complicated or simple. It can fill your day with tedious tasks like recording and searching for information, or it can streamline how you keep track of all your customer and prospect information so you can build your pipeline by focusing on individual interactions.
Marketing and sales costs often account for a third or more of a company’s expenses. Many of those costs come in the form of wasted time on repetitive administrative tasks, lost leads, ineffective marketing, and sorting through data to find the answers you needed yesterday. All of these costs are completely unnecessary with the latest CRM options.
In fact, companies in Canada and around the world who have adopted CRM applications have seen an average of 37 per cent increase in sales, 44 per cent increase in sales productivity, and a 48 per cent improvement in forecast accuracy. With the right tools, you can lower expenses and improve systems for your entire company.
Don’t just sell to your market. Sell to individual customers with personalized, predictive, cross-channel marketing campaigns that harness email, mobile, social, web and more. Marketing Cloud’s tools help you quickly create and deploy messaging using pre-approved brand collateral. Employ marketing automation that makes every interaction personal, and with Salesforce’s integrated CRM platforms, you’ll always have the details and data organized and at your disposal.
Optimize your interactions by providing quality service when, where, and how your customers want it. Track service queries across multiple channels and personalize service with instant access to purchase and support histories. With Service Cloud, the world’s top customer service application, you can discover and solve problems before they even occur.
Sell faster, easier, and more often with the Salesforce Sales Cloud, the highest-rated CRM solution. Track and manage each and every interaction. Automate your team’s workflow. Build your own lead-generating machine. With data collection and interpretation features, you’ll see patterns emerge and be able to make more insightful decisions about how to make more conversions and close more deals.
Your business is part of an ecosystem that may include customers, employees, partners, vendors, patients, students, or other groups in Canada and internationally. The Salesforce Community Cloud helps you empower the members of your various communities to connect, share insights, and talk about your brand. Harness the power of your business ecosystem.
Help customers get to know your brand, improve customer experiences, and boost productivity and connectivity within your company. The right apps can do it all. Use App Cloud, the powerful app development platform, to build a better app by harnessing customer data, lightning-fast development, and integrating powerful APIs and external data sources.
Your customers use a number of devices and platforms to communicate with you, and each one produces heaps of information. That’s a lot of data. With IoT Cloud, you can pull that data in from a multitude of sources, sort through it, and take action—all in real time.
Are prospects responding to your marketing efforts? Are customers satisfied with your level of service? Are you maximizing your profits over the customer lifecycle? A CRM platform takes the guesswork out of relationships. Turn the data you’re already collecting into direction for your entire company with Analytics Cloud.
Salesforce is more than a way to manage your relationships with customers. It’s a customer success platform.
Salesforce’s suite of business software is customizable to your precise needs. There’s no equipment or software to install, update, or maintain. You don’t even need an IT staff, and many updates occur on all your devices instantaneously. You’ll never have to account for downtime.
With individual platforms, budget-conscious businesses can subscribe to only the CRM tools your business needs right now. Every one of Salesforce’s software options is designed to boost your bottom line, so with the money you save you can begin adding new products as you grow. And because it’s all integrated and available through your browser, you won’t waste time dealing with incompatibility issues.
With the world’s most powerful CRM, customer service application, marketing campaign software, app development systems, and more, Salesforce is here to take your business to the next level.