What is CRM?
CRM stands for Customer Relationship Management. It gathers and manages all of a company’s critical customer information in one place. A CRM system keeps track of leads and prospects across marketing, sales, and service, as well as tasks and performance. A study by Nucleus Research found the average CRM return on investment is $8 for every dollar spent. Using the right CRM can not only increase sales efficiency and productivity, but also improve engagement with customers.
The Leading Global CRM Solution
Today, more than 100,000 of the world’s most innovative companies—both big and small—use Salesforce to close better deals faster. Using Salesforce requires little to no learning curve, which improves the chance your employees will actually use it. Salesforce’s CRM is an effective tool for your business to collaborate, mobilize, and grow revenue. Customers, analysts, and industry experts consider Salesforce both easy to use and efficient—two factors that make for a successful CRM.
Close Deals Faster
To grow revenue, Canadian companies are ditching the spreadsheet and clunky email-based contact managers in favor of Salesforce. Companies can now manage every lead, opportunity, and customer, and then take action from any device in any location. This translates to more time selling to the right people plus a more effective pitch including CRM-developed personal marketing data and social insights.
Build Stronger Relationships
With Salesforce CRM applications and accompanying mobile cloud-computing (built on the power of the Salesforce1 Platform), you can follow your customers and budget at the same time from anywhere. You’ll be up and running in 30 days with the world's most proven and loved customer relationship management solution. With our pay-as-you-go model, the price of success is significantly lower.
Salesforce CRM Provides Easy Access To:
- Client history
- Current client preferences
- Client social media presence
- Past interactions with a client
- Client infrastructure details
- Client social media presence
- Past sales interactions
Make a Lasting Impact on Your Business
No software, no hardware means you can positively impact your business almost immediately. And with automatic upgrades three times a year, you’ll always be using the latest version. You have everything you need—accounts and contacts, leads and opportunities, forecasting, analytics, contact management, notifications, and workflow. Everything is built on the Salesforce1 Platform so you can easily customize the Sales Cloud to your specific business requirements. Mobile integration allows salespeople to review accounts, manage contacts, and review correspondence on the go.
Invest in Your Complete CRM Solution
Salesforce is the best CRM system for people on the go. It’s fully mobile and encompasses every customer touch point and every stage of the customer lifecycle. With Salesforce, you have the ability to close deals, log calls, and stay ahead of the game wherever you are. Sales activity tracking ensures instantaneous customer updates so there are no surprises when you’re on the go. And because Salesforce connects the entire customer experience journey, from Marketing, to Sales to Service, you’re putting your customer at the heart of your business.
Salesforce customers reported:
- 36 percent increase in sales productivity
- 25 percent increase in sales pipeline
- 26 percent increase in sales win rate
- 30 percent increase in revenue
- 45 percent increase in forecast accuracy
Implementing a CRM system will not only increase productivity, organization, and transparency, it will help your company grow. With an easy-to-use CRM like Salesforce, each member of your team can store and access important customer information all in one simple yet comprehensive hub.
Ready to get started? View a quick demo or select an edition to sign up for your free Salesforce trial.