SaaS is a form of cloud computing in which users can access software applications without needing to download, install, or store that software and its various components on their devices or hard drive. Most cloud computing software of this kind is subscription-based with an annual or monthly fee. In return, users get seamless solutions and features without needing hardware, being bogged down by installing updates, or other maintenance tasks.
Platform as a Service (PaaS) is a cloud computing solution that provides developers with an easy-to-use platform to create their own software, web applications, or other programming projects. Businesses use PaaS to create proprietary apps and programs without the need for servers or special testing environments.
Salesforce has been in the PaaS market for over a decade and is the leader in enterprise PaaS. The Salesforce Platform gives companies the power to build apps and services with Heroku Enterprise, Private Spaces, Salesforce Lightning, and Trailhead. The platform’s versatility allows developers to write code in the language of their choice, and it integrates with other cloud computing products that use customer data, which allows companies to track an app’s performance.
With all the advantages of cloud computing, there’s one that stands out most: It gives companies the freedom to focus on their customers. When everyone in your company is on the same page, your customers’ needs are met faster.
For example, after partnering with Salesforce, G Adventures changed the game in the group travel industry. They started their groundbreaking 100% Guaranteed Departures initiative and moved to cloud-based technology to ensure every employee can work together to create long-term relationships with their customers. Backed by Sales Cloud, Service Cloud, Salesforce Platform, and Salesforce Chatter, G Adventures has grown as a company while paying attention to what matters: their customers.