Manufacturer Tips for Optimizing Channel Partner Relationships

Key findings from a survey of 750 manufacturing leaders

October 26, 2021. 5 MIN READ

Every one of your channel partners has a unique profile.

Manufacturers Selling Through Distribution Face Old and New Challenges

Distributors cite "ease of doing business" as their top consideration when choosing suppliers of products they sell to their customers.

More than half of respondents said the following changes to their business caused by the pandemic were likely to be permanent.

Disparate point solutions and disconnected data make your job difficult.

Partner Forecasts Are Crucial, But Leave Much to Be Desired

Challenge by Business Area

It is critical to stay aligned with distribution partners on anticipated product demand to ensure adequate supply — but that is challenging due in part to siloed data.

of manufacturers selling through distribution are very satisfied with customer-provided forecasts, which leaves 66% seeing room for improvement

of manufacturers selling through distribution say data dispersed across organizations is a challenge when forecasting

Astro driving a forklift with two utilities workers

Finding the Right Solution

Here's how Manufacturing Cloud can help manufacturers and their distribution partners work better together.

ALIGN ON SHARED BUSINESS COMMITMENTS.

Build a mutually agreed-upon view of expected product demand (products, volumes, prices, and time frames) and store them in a CRM platform for anytime access.