CBP will use Community Cloud and Analytics to recruit and support new agents in the field and Service Cloud to drive efficiencies around U.S. border activities
SAN FRANCISCO—March 6, 2018—Salesforce (NYSE: CRM), the global leader in CRM, today announced that U.S. Customs and Border Protection (CBP)—the largest federal law enforcement agency of the U.S. Department of Homeland Security—is deploying Salesforce Analytics, Community Cloud and Service Cloud to modernize its recruiting process, from hire to retire, and manage border activities and digital engagement with citizens.
Using Community Cloud, the agency will embark on an aggressive transformation effort to increase core human resources information technology capabilities for current and prospective employees, while at the same time, driving efficiencies throughout the process. Current employees will also be able to access information such as onboarding materials, benefits, payroll and more. In addition, CBP will use Salesforce Analytics dashboards to get a quick view of its recruiting efforts, which can then be segmented by demographics, regions and more, helping them better understand where there is a recruiting need and more accurately target potential employees.
CBP will use Service Cloud to drive efficiencies around how U.S. border activities are managed, and handle feedback from citizens across a variety of channels.
“In this competitive hiring environment, it is critical for law enforcement agencies to embrace new technologies as a tool for accomplishing their mission—and CBP is no exception,” said Assistant Commissioner Linda Jacksta, Office of Human Resource Management, CBP. “We are committed to investing in innovative technologies and solutions, such as Salesforce, to improve our business in the most cost effective and efficient manner possible.”
\"There is a huge opportunity for government agencies to modernize so they can meet the expectations of today’s digitally savvy employees and citizens,\" said Dave Rey, EVP, Public Sector, Salesforce. “By deploying Salesforce, CBP is empowering its employees with a modern CRM platform that will boost engagement, information sharing and productivity.”
U.S. Customs and Border Protection is the unified border agency within the Department of Homeland Security charged with the management, control and protection of our nation's borders at and between the official ports of entry. CBP is charged with keeping terrorists and terrorist weapons out of the country while enforcing hundreds of U.S. laws.