Maeve was appointed the Marketing Director for the Commercial, Business and Private (CPB) franchise of RBS in June 2017.  In this role, Maeve is responsible for shaping marketing and communications strategy for CPB across multiple brands including NatWest, Royal Bank of Scotland, Coutts, Adam & Co and Lombard.  Maeve was promoted internally within the RBS group from Ulster Bank in Dublin.  Prior to her current role, Maeve was Ulster Bank’s first Director of Customer Experience and Products with responsibility for marketing, communications, products, digital, innovation and customer experience for the bank. Maeve has a wealth of experience across markets and product types from companies as diverse as GE Capital, MasterCard and American Express.

(13:00pm , Keynote)



Eddie was appointed to the role of Managing Director, Commercial Banking Division in May 2015.  Before taking on his current role he was Head of Corporate Banking for Ulster Bank.  Eddie joined Ulster Bank in 1993 and served in a variety of roles in international banking, structured finance and domestic corporate banking.  Eddie has also completed a number of secondments with NatWest and RBS in the UK.  Prior to joining Ulster Bank, he worked for KPMG specialising in Corporate Tax.

(13:00 pm, Keynote)


Alexander Bender, Global Head of Client Relationship Management at Allianz Care has over 20 years experience in the life and health insurance industry. He spent 5 years working at Allianz in Germany and after moving to Ireland he worked with Canada Life Europe for over 5 years. During his last 13 years at Allianz Care he is responsible for the global CRM function managing large multinational organisations worldwide. He implemented Salesforce 8 years ago and as the business owner has been pursuing ways to increase efficiency and improve customer experience by using the platform.
Kevin Sweeney is the Technology Director of Cpl Group, Ireland's largest recruitment services company with a significant international presence in 10 countries. Previously Kevin has held senior IT roles for large corporates in Manufacturing, Financial Services, Telecoms and Energy initially spent 15 years working in the U.K and the U.S following graduation in Computer science from Trinity College, Dublin
Kevin is recognised for his specialist expertise in It Service Management, Data Protection, Supplier Management and Business Analytics. Over the past 8 years, he has driven Cpl's solution architecture built on the Salesforce platform with focus in last two years on designing and implementing artificial intelligence solutions to transform business operations.
Outside of his professional career, Kevin has personal interest and qualifications in childhood education and many years of experience in sports coaching.

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