Maeve was appointed the Marketing Director for the Commercial, Business and Private (CPB) franchise of RBS in June 2017. In this role, Maeve is responsible for shaping marketing and communications strategy for CPB across multiple brands including NatWest, Royal Bank of Scotland, Coutts, Adam & Co and Lombard. Maeve was promoted internally within the RBS group from Ulster Bank in Dublin. Prior to her current role, Maeve was Ulster Bank’s first Director of Customer Experience and Products with responsibility for marketing, communications, products, digital, innovation and customer experience for the bank. Maeve has a wealth of experience across markets and product types from companies as diverse as GE Capital, MasterCard and American Express.
(13:00pm , Keynote)