Connect at 9:30 a.m. GST for an action-packed day of power sessions for every role centred around one theme - how to reopen safely and get back to growth.

All breakout sessions will be available on-demand from 11:00 a.m GST to 5 p.m GST.

Middle East Room


The digital transformation imperative has never been stronger. Business leaders face more uncertainty today than they have for decades. Different businesses, industries and geographies are operating at different paces, but we are all on a path forward to create a better tomorrow.

Join us for a live-streamed keynote to learn how to stabilise, reopen for business, and grow in the new normal. Hear from our customer Trailblazers Chalhoub Group and ila Bank in exclusive interviews on they use technology to empower their business and connect better with their customers.

Trailblazers Sessions

In this session we will explore ila Bank's vision to modernise, evolve, and disrupt traditional banking. We will discuss how ila Bank balanced a digital-only retail banking service with a world class customer experience. 
In this session, Binoo Joseph, Head of IT for DAMAC Group will share how the company leverages Salesforce to engage customers and quickly adapt during the COVID crisis.
In this session, Head of Marketing and Sales Carine Neill will discuss how Imkan is leading the real estate industry through innovation. She will share insights and lessons on how to maximise one's digital transformation and also speaks about how Imkan envisions its partnership with Salesforce.

Zain is the pioneer of mobile telecommunications in the Middle East. Now a leading mobile voice and data services operator, Zain provides services to over 47.6 million active individual and business customers.

Join this session to discover their transformation journey with Salesforce in an interview with Ali K. Dashti, Charging and Enterprise technical department manager at Zain Kuwait.

More information coming soon.
More information coming soon.

Customer 360: Salesforce for Sales, Service, Marketing, Commerce and IT

In a time of transition, taking care of customers remains a top priority. To successfully operate virtually, reopen and accelerate growth, businesses need to deeply understand changing customer needs. Customer 360 Service ensures businesses remain resilient, with an agile platform that enables businesses to manage change. Join this session to discover how Salesforce Customer 360 Service enables businesses to build a trusted, engaging relationship with their customers.
In times of crisis and in the face of new and unique challenges, customers expect more out of every interaction, and marketers need to meet – and hopefully surpass – those expectations.
Learn how marketing and customer experience experts are using in-depth data, advanced analytics, and machine learning to create digital experiences that engage customers and prospects with empathy and help them along their individual journeys.
IT leaders all over the world have been on the front lines of the rapid and dramatic change in the way the world works. Successful IT leaders are laser-focused on setting up the tools and processes necessary to to drive their businesses forward in this period of great uncertainty. Learn how the Salesforce Platform is helping technology leaders empower their employees with tools and processes that lighten their load and drive greater productivity in this all-digital work-anywhere environment.

Small and Medium Businesses have long been known for their innovation and agility. Every day businessowners, entrepreneurs, start-ups and scale-ups alike are creating, collaborating, and innovating to forge their own paths, grow and scale. Even during challenging times or periods of uncertainty, SMBs who want to stay on the right path need to keep innovating and find tools and strategies that will help them stay ahead. A productive team, a customer-centric culture and the right technology stack are paramount to this.

Join us to:

  • Hear how trailblazers are applying this winning formula to revolutionise their industry.
  • Learn how you too can scale technologies and processes quickly to future-proof your business model and navigate uncertainty.
  • Discover how placing the customer experience at the center of your business will help you grow faster.

The last few months have seen rapid changes for every business across all industries. Businesses are implementing new digital technologies faster than ever before. Sales organisations have enabled remote working for their employees to support customers and the business.

Now, looking into the future, organisations in every industry are asking ‘how do we activate business growth and adapt to shifting business needs?’ Customer 360 Sales helps organisations to gain business visibility and identify the best Go-To-Market strategy in a new, rapidly changing market landscape, empowering sales teams to drive value and customer success.

Meet your customers online and start selling directly! With changing business models, essential goods companies are discovering that online is a lifeline. A digital direct-to-consumer (D2C) channel is a need-to-have to bring in revenue, as brands face closing stores, redundancies, and declining sales. With Salesforce Quick Start Commerce for D2C Consumer & Essential Goods, companies can get up and selling direct-to-consumer in as little as two weeks. Join us to learn how you can get started selling direct to consumer in weeks, not months.
More information coming soon.

Data management: Integration and Analytics

Data and the ability to analyze it effectively are more critical now than ever. Having a flexible analytics solution that can handle any data and any use case for all users is essential.

Join this session to learn how Tableau and Einstein Analytics are joining forces to work across your entire enterprise and aid your company’s digital transformation. See how customers can use these two products together to drive additional value. Watch a demo of Einstein Analytics in action and see how it leverages advanced AI capabilities to help teams be more productive.

Data has become the lifeblood of every critical decision made today. It's also the foundation of digital transformation. That's why organizations everywhere, across all industries and departments, from global enterprises to non-profits, are empowering their people with data. With Tableau they are finding opportunities in their business that they have never seen before.

Learn ways data can help you lead through substantial changes, and hear inspiring stories about resilience from others in our remarkable data community.

Learn how technology and business teams can use MuleSoft's Anypoint Platform and API-led connectivity architectural approach to create connected experiences and drive business agility.


The Consumer Goods market has evolved with factors of success shifting toward more agility and relavance. In this session hear how some companies are creating value-added services in order to better connect with the consumer and continue to drive loyalty, while at the same time empowering their teams.
Join this session to learn more about Vlocity, a Salesforce Company - the latest addition to the Salesforce portfolio following the acquisition which closed in June 2020. Vlocity is a leading provider of industry-specific cloud and mobile software for the world’s top communications, media and entertainment, energy, utilities, insurance, health, and government organisations, helping customers increase sales and digital adoption, improve service, marketing agility, and operational efficiencies.
In this deep dive session Ignancio Prieto, Director of Solution Consulting for MEE will discuss the reasons behind Vlocity's explosive growth, how they are building the next generation of industry software as well as a short demonstration of a Vlocity Communications Suite use case.
Meet the next generation shaping the future of shopping. Consumer beliefs, values and behaviors are changing fast amid COVID-19. To keep up with—and perhaps even influence—those changes, companies must engage their consumers in new ways, leveraging deep consumer insights. Richard Turtle discusses how retailers need to rethink both digital and in-store sales to shape emerging habits and how Salesforce Customer 360 is helping retailers reimagine and shift their business to meet the needs of the new and future consumer. 

Wealth managers face three main challenges today: rising client demands, low advisor productivity, and rapid digital innovation.

  • Client demands: clients expect the same level of service, personalization and engagement from their wealth managers as they get from their non-wealth management institutions they interact with in their daily lives, and much more. They demand personal attention, impeccable service, and an understanding of their unique circumstances that goes beyond their financial life.
  • Low advisor productivity: Advisors are pressured by regulations and rising client expectations, but don’t have the necessary tools to work productively.
  • Rapid digital innovation: New technology is bringing about rapid change and a range of challenges to the wealth industry.

2020 We have seen again the Energy sector go through another large crisis (Covid), but this one is different. The current global pandemic has made our global supply grind to a hault and Energy businesses at cross roads. C-Levels Globally have been looking to technology to enable change, streamline process and optimise cost. But the current climate has ecelerated these's topics, and leaders are wanting to accelerate technology inititives at speed. De-risking and digital piviting technology inititives is so crutial to the future success, and laying the foundation to pivit to new Greener business models is crutial to our industry success.

We know what data means. But come hear how Salesforce partners with some of the worlds leading energy business, and how we place your customer, employee, stakeholders and assets at the core, so data can streamline inteligant decisions for your future success.

Thought Leadership

In these current times, sales teams are working differently than ever before. Sales teams are working from everywhere which makes it difficult to maintain manager visibility, work together in real-time, and close deals efficiently. That is why we built Salesforce Anywhere - which helps sales teams sell anywhere and accelerate their business. In this session, you will learn how Salesforce Anywhere helps boost your team visibility, keep your reps focused, and help keep reps proactive to close more deals faster.
Regain confidence in spite of today's unprecedented uncertainty with the latest Salesforce COVID Scenarios, created by renowned futurist Peter Schwartz and his team -- Mick Costigan, Noah Flower, and Angela Gleason. 
From curious to courageous. Everyone can be an Equality Ally, but how? Equality is a core value at Salesforce, and a key way we drive equality in our company is by building a culture of belonging where everyone feels seen, heard, and empowered to succeed. Employees who feel their voice is heard at work are nearly five-times (4.6X) more likely to perform their best work. Everyone has a role to play in creating a culture of belonging and driving equality in the workplace. That's where allies come in. In this episode, we’ll walk you through how Salesforce demonstrates Equality and what allyship is and how to become an Equality ally.

This guided visualisation is pure relaxation for the busy mind.

During this session our mind relaxation coach will lead a deeply relaxing experience aimed at helping the mind and body to unwind and let go of unnecessary tension.

This session provides a rare moment to stop and allow the mind and the body to relax, gaining all of the stress-relieving benefits that come as a result of this.

Science tells us that as little as 60 seconds of focused breathing can move the body into a calm, relaxed state.

During this session our mindfulness coach will lead a mindful breathing exercise aimed at helping the mind and body to unwind and let go of unnecessary tension.

This calming 5 minutes will allow an opportunity to stop, recharge and regain focus.

A relaxing stretch session incorporating gentle, unwinding movements designed to be performed whilst seated.

During this experience our mindfulness coach will guide participants through a low intensity “unwind” routine specifically to help stretch out the muscles that get tight through many hours spent sitting at a desk.

This is a gentle, no-sweat stretch session that will help to focus and energise in the midst of a busy day.

Middle East Partner Sessions

Join our session to hear from our guest speakers within the Salesforce Partner ecosystem. Here, we will discuss what the partners are noticing in the region in terms of business transformation needs; how organisations are using the salesforce technology to get back to work, and how our partners are able to support customers in the region with their industry assets and expertise.