The past six months have heightened demand for true corporate social responsibility.
According to Salesforce’s Global Stakeholder Series: Future of Work, Now, a majority of people feel that businesses should give back to the community and make addressing global inequalities a high priority. In the past, the public didn’t expect much more from companies than jobs and wealth creation.
Now, every business needs to play an active role in moving the needle on critical societal issues, like diversity, equity, and sustainability.
Making progress in these areas isn’t just the right thing to do; it’s also a significant business opportunity. Research has shown that more diverse organisations are more innovative and perform better than more homogenous ones, and leading the pack on sustainability can create a lasting competitive advantage.
This means it is critical to put in place leadership, measurement, and reporting around your social programs. This is a change from simply writing a check to turning your company into a platform for change, energising your employees to act, and putting in place programs that makes this easy for them.
Here are three impact areas that directly influence how customers and employees view your company.