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State of the Connected Customer Report

We surveyed 14,300 consumers and business buyers worldwide to discover the trends shaping the future of customer engagement.

Discover:

  • How economic shifts have reshaped customer expectations and behaviors
  • The changing ways that customers engage with companies across the buying lifecycle
  • Customer sentiments around new technologies like generative artificial intelligence (AI)

Looking for the complete State of the Connected Customer? Fill out the form to read now.

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AI Gets More Powerful — and Mainstream

Generative AI has captivated the world with its ability to create brand new content like text, imagery, and video. Customers have many feelings about it — especially curiosity.

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Discover the trends shaping the future of customer engagement.

Fill out the form to get this report.

Enter your first name
Enter your last name
Enter your title
Enter a valid email address
Enter your company name
Select the number of employees
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By registering I confirm that I have read and agree to the Privacy Statement.
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Here are key insights from nearly 17,000 customers worldwide.

Businesses take up the mantle of trust.

Animated Pie Chart showing 67%

Sixty-eight percent trust companies to tell the truth.

Personalization is a prerequisite.

Animated Pie Chart showing 71%

Fifty-six percent expect all offers to be personalized.

Customers crave cohesive experiences.

Animated Pie Chart showing 71%

Eighty-five percent expect consistent interactions across departments.

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