AI From A to Z: The Generative AI Glossary for Business Leaders
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Great Data Alone Won’t Make You Data-Driven – This Will
Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?
IT Leaders Can Unleash the Power of AI to Build a Customer Company
Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
How To Use Your CRM For Advertising and Digital Marketing Campaigns
By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.
Organisations Should Focus on Building Responsible AI. Here’s How.
In a world powered increasingly by AI, the responsible uses of AI have become the need of the hour. Here's a blueprint for developing AI that's ethics-based..
Artificial Intelligence
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What Generative AI Leaders Know That You (Probably) Don’t
High performers spend more than 20% of their digital budgets on AI, but that’s just the beginning. Here’s what you can learn from companies leading the pack.
3 Things Marketers Can Do Faster With Generative AI
Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.
3 Trends That Will Shape Customer Service in 2024 and Beyond
People increasingly expect customer service to be personalised and simple. Here’s how leading companies will use technology like AI to meet those needs.
Machine Learning in Marketing: Salesforce’s Complete Guide
Explore the world of possibilities with Machine Learning. Learn insights, enhance decision-making, and how to revolutionise processes with Salesforce.
The Ultimate Guide to Business Development
APAC: Navigate the business landscape with confidence. Explore strategies, tools, and insights in our Ultimate Guide to Business Development on Salesforce. Elevate your growth journey now.
