AI From A to Z: The Generative AI Glossary for Business Leaders
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Great Data Alone Won’t Make You Data-Driven – This Will
Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?
IT Leaders Can Unleash the Power of AI to Build a Customer Company
Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
How To Use Your CRM For Advertising and Digital Marketing Campaigns
By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.
Organisations Should Focus on Building Responsible AI. Here’s How.
In a world powered increasingly by AI, the responsible uses of AI have become the need of the hour. Here's a blueprint for developing AI that's ethics-based..
9 Ways AI Can Save Marketers Time, Money — and Grief
Do you have a to-do list of pesky tasks lingering over you? We’re talking about the ones that must be done to execute a campaign: gathering and analysing data, creating catchy email subject…
3 Leadership Styles in Indian Business: Which Is Best for You?
Discover how autocratic, democratic, and laissez-faire leadership styles are applied in diverse businesses across India.
New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
What Is Dreamforce? Everything About the AI Event of the Year
So what is Dreamforce? The short answer is that it’s the largest software conference in the world. But that doesn’t come close to doing it justice — Dreamforce isn’t like any other conference.…
This New Data Glossary Will Demystify Data for You and Your Teams
There’s a lot to know about data, especially with the emergence of generative AI. This glossary of key terms will help everyone in your company understand the power of real-time, actionable data.
