AI From A to Z: The Generative AI Glossary for Business Leaders
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Great Data Alone Won’t Make You Data-Driven – This Will
Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?
IT Leaders Can Unleash the Power of AI to Build a Customer Company
Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
How To Use Your CRM For Advertising and Digital Marketing Campaigns
By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.
Organisations Should Focus on Building Responsible AI. Here’s How.
In a world powered increasingly by AI, the responsible uses of AI have become the need of the hour. Here's a blueprint for developing AI that's ethics-based..
Project Management: Your Comprehensive Guide
Embark on a journey of effective Project Management with our Comprehensive Guide. From planning to execution, explore proven strategies and Salesforce tools that streamline workflows, boost collaboration, and ensure project success. Elevate your project management game with invaluable insights and practical tips.
Understanding Customer Experience Automation (CXA)
Unlock the realm of Customer Experience Automation with our insightful guide. Delve into the transformative power of Salesforce tools, demystifying how automation enhances customer interactions, fosters loyalty, and elevates your brand. Gain a deeper understanding of CX automation for a future-ready business strategy.
Understanding Process Automation: Examples and Benefits
APAC: Supercharge your Salesforce experience with our cutting-edge Process Automation solutions. Streamline workflows, boost efficiency, and empower your team to focus on what matters most – closing deals and driving business success.
7 Sales Dashboards Every Team Needs (With Examples)
Want a clear view of your sales team’s performance? We explore different types of sales dashboards, what they show, and the key performance indicators to track.
Mastering Lead Management: The Ultimate Guide for Success
In today’s competitive world, there’s no room for error. The ability to transform a simple enquiry into a profitable relationship defines success across all industries — including retail, e-commerce, wholesale, and more. Enter…
