AI From A to Z: The Generative AI Glossary for Business Leaders
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Great Data Alone Won’t Make You Data-Driven – This Will
Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?
IT Leaders Can Unleash the Power of AI to Build a Customer Company
Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
How To Use Your CRM For Advertising and Digital Marketing Campaigns
By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.
Organisations Should Focus on Building Responsible AI. Here’s How.
In a world powered increasingly by AI, the responsible uses of AI have become the need of the hour. Here's a blueprint for developing AI that's ethics-based..
This New Data Glossary Will Demystify Data for You and Your Teams
There’s a lot to know about data, especially with the emergence of generative AI. This glossary of key terms will help everyone in your company understand the power of real-time, actionable data.
Better Customer Experience? Here’s What Our Research Shows
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
Small Steps, Smart Gains: 4 Intelligent Approaches To Deliver Commerce Your Way
When it comes to ecommerce architecture, you have more flexibility than ever. Here are some of our favourite ways to unlock agility, speed, and revenue.
3 Ways Generative AI Will Help Marketers Connect With Customers
Generative AI has the potential to change the way we work. Could it be the next step toward reshaping marketing, helping you focus more on customers?
Are Your Marketing Emails Effective? These 10 KPIs Will Tell You
Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favour.
