Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?
Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.
In a world powered increasingly by AI, the responsible uses of AI have become the need of the hour. Here's a blueprint for developing AI that's ethics-based..
Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.
From personalised offers to streamlining tedious tasks, automation can help you get the most from your email marketing investment.
Not sure where to begin your email marketing journey? These tips, simple explanations, and best practices will help.
The competition is fierce and customers are choosy. Learn how you can connect with your audience and turn potential prospects into customers.
Managing your sales pipeline lets you catch tiny problems before they become big.