AI From A to Z: The Generative AI Glossary for Business Leaders
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.
3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Great Data Alone Won’t Make You Data-Driven – This Will
Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?
IT Leaders Can Unleash the Power of AI to Build a Customer Company
Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.
How To Use Your CRM For Advertising and Digital Marketing Campaigns
By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.
Organisations Should Focus on Building Responsible AI. Here’s How.
In a world powered increasingly by AI, the responsible uses of AI have become the need of the hour. Here's a blueprint for developing AI that's ethics-based..
How Will Generative AI Affect Sales Reps’ Jobs?
Imagine an assistant that handles your busywork so you can focus on what you do best: building relationships with your customers.
What’s up with Generative AI and Email Marketing?
It’s not a stretch to say generative AI in email marketing is a hot-button topic. You’ve probably heard some version of the following about how the tool is transforming the field: “Welcome to the future…
9 Ways AI Can Save Marketers Time, Money — and Grief
Do you have a to-do list of pesky tasks lingering over you? We’re talking about the ones that must be done to execute a campaign: gathering and analysing data, creating catchy email subject…
3 Leadership Styles in Indian Business: Which Is Best for You?
Discover how autocratic, democratic, and laissez-faire leadership styles are applied in diverse businesses across India.
New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
