Falguni Dutta, Author

My background

Falguni is an Associate Success Manager at Salesforce. Coming from an MBA background, she is 5x Salesforce Certified and has been helping customers across various industries in their digital transformation journey over the last 2 years at Salesforce. She is passionate about understanding customer behaviour, insights, and driving business value using Salesforce CRM solutions. Away from her work desk, she likes to try out (and photograph) various food cuisines, watch sports or the latest TV series/movie!

Falguni Dutta's latest articles

Blog

Your Handbook to Optimise the Implementation of Salesforce Marketing Cloud

This Salesforce implementation guide contains steps, tips, and explainers to help you leverage Marketing Cloud features for driving stronger customer engagement

Falguni Dutta

Your Guide to Optimising Salesforce Pardot: Maximise your Returns from B2B Marketing Automation

Blog

Salesforce Pardot: How To Maximise ROI in B2B Marketing Automation

Using Pardot, marketers can gain visibility and insights into a prospect’s engagement level across all marketing channels to determine the next steps and to calculate the ROI on inbound marketing campaigns.

Salesforce Success Guide

Falguni Dutta

Falguni Dutta

My background

Falguni Dutta's latest articles

Your Handbook to Optimise the Implementation of Salesforce Marketing Cloud

Salesforce Pardot: How To Maximise ROI in B2B Marketing Automation

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