Jessica Williams, Author

My Background

In Product Marketing, Jessica Williams helps translate our portfolio of Salesforce Suites products into actionable resources for sellers and customers alike. She's been at Salesforce since 2015 and has served in a myriad of roles from Customer Success, Executive Event planning, to now shaping GTM strategy for Starter Suite, Pro Suite, and Foundations. Importantly, she's kept a pulse of our SMB customers' needs since 2018.

Jessica's latest articles

Blog

What Is a Target Market? How To Identify Your Ideal Customers

Imagine trying to sell hiking boots to someone who never steps off the pavement? Or pitching pet food to someone without a pet. Sounds like a waste of time, right? No matter how…

Marketing
Startups
Small Business

Jessica Williams

Person climbing steps toward a flag representing growth business

Blog

Stages of Business Growth: A Complete Guide

Understand the stages of business growth and how teams, workflows, and CRM tools can evolve as your Indian business expands and scales over time today.

Best Practices
Startups
Small Business

Caylin White

Jessica Williams

Jessica Williams

Senior Manager, Product Marketing

My Background

Jessica's latest articles

What Is a Target Market? How To Identify Your Ideal Customers

Stages of Business Growth: A Complete Guide

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