Nicole Watson, Author

My Background

Nicole is the Director of Product Marketing for Salesforce supporting our SMB business. Her experience spans across all aspects of marketing and go-to-market strategy. One of her passions is helping small and growing businesses use technology to scale their organisations.

Nicole's latest articles

Blog

10 Creative Referral Program Ideas to Grow Your Business

Learn how to build a referral program that works for SMBs and startups. These 10 fresh ideas will get you started.

Nicole Watson

Dog wearing glasses sitting among open books about marketing books

Blog

Marketing Books for Beginners: Top Picks

Find marketing books for beginners covering practical strategies, modern playbooks, and ideas for small business owners and new marketers across India.

Nicole Watson

Megaphone illustration representing a call to action

Blog

What Is a Call to Action? A Complete Guide

Understand what a call to action is and how to create clear CTAs that guide customers towards the next step and support engagement with your brand today.

Caylin White

Nicole Watson

Pinterest mobile application displayed on smartphone for social media marketing and visual content discovery

Blog

Pinterest for Business: How to Use It to Grow Your SMB

Find out how growing businesses are using Pinterest as a marketing power tool.

Caylin White

Nicole Watson

Nicole Watson

Director, Product Marketing, SMB

My Background

Nicole's latest articles

10 Creative Referral Program Ideas to Grow Your Business

Marketing Books for Beginners: Top Picks

What Is a Call to Action? A Complete Guide

Pinterest for Business: How to Use It to Grow Your SMB

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