
How Customer Loyalty Turns SMEs Into Brands That Last
Discover why customer loyalty is important in the digital economy and how to measure and leverage it.

Understanding Customer Experience Automation (CXA)
Unlock the realm of Customer Experience Automation with our insightful guide. Delve into the transformative power of Salesforce tools, demystifying how automation enhances customer interactions, fosters loyalty, and elevates your brand. Gain a deeper understanding of CX automation for a future-ready business strategy.

Designing A Mobile-First Customer Journey To Improve CX
Engaging, intelligent apps are integral to a mobile-first customer journey, and help enhance customer experience and boost your business's success

What Is A Customer Journey Map Template And Why You Need It To Win Customers
A well-designed customer journey map template can help you to map a pathway for leads to improve customer satisfaction & drive sales. Learn how with Salesforce.

How To Tell if Your Customers Are About To Leave You
Learn how to use our Salesforce Customer Success best practices to maintain happy, healthy customer relationships and avoid the dreaded break-up talk.

Improve Customer Experience to Unlock Business Value in Insurance Industry
Insurance companies must leverage industry-specific tech solutions to create an enjoyable customer experience and ensure efficient business growth.

How the Pandemic Shaped Tech Across Industries: And Where We’re Headed Now
Improving your company’s technology can improve employee and customer experience both now and post-pandemic

Infographic: What Customer Connection Means Now
More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.

7,000+ Service Pros Reveal Insights for Your Next Chapter on Customer Service
Reach New Customer Service Expectations with Insights from 7000+ Service Professionals

Marketing That Matters: Upskill Talent for the Strategy You Need
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.