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With the impact of climate change becoming evident, organisations need to recognise the importance of sustainability in business and take decisive steps to reduce their carbon footprint.

This comprehensive guide on digital marketing explains what is digital marketing, the different strategies and channels used in it, and how businesses can leverage it to achieve growth.

Startup ecosystems are designed to encourage collaboration and innovation, fostering a growth mindset among founders.

Salesforce Journey Builder lets you better understand your customers, trigger activities based on their unique actions and align your messaging across channels.

By making CRM a core part of their advertising and digital marketing strategy, brands can deliver a personalised customer experience and get better ROI on their campaigns.

The MEDDIC sales process works best in B2B environments, helping sales teams optimise their effort and time so they can maximise their revenue potential.

Marketing Cloud Personalisation: An AI-powered interaction management solution that delivers real-time, 1-to-1 customised customer experiences across channels.

Messaging apps allow businesses of all sizes to communicate directly with customers in a simple and personalised manner, making brand-customer engagement timely, effective and relevant.

What is Salesforce Customer 360? How can it tie together customer 360 data view across departments to help you elevate the customer experience?

Gathering competitive intelligence isn’t just a smart idea. It’s a vital part of becoming (and remaining) a market leader.