Recent Stories

As their interactions with customers shift online, brands must re-imagine digital-first experiences that engage customers meaningfully and inspire trust in them. Takeaways from the Salesforce 5th edition State of Connected Customer report

Just like for larger organisations, chatbots for customer service can increase the efficiency and support strategies for SMBs.

Carbon responsible leads to carbon neutrality. Read our blog to find out how marketing teams can contribute to the green switch

Discover how Heroku helps your development team create engaging, scalable, and secure apps, with clicks not code. Read our blog to learn more.

Make use of B2B sales techniques such as Transactional, Solution, Consultative and Provocative, and watch your customer numbers grow. Read on to know more.

Discover the most common reasons behind high attrition rates in startups, and seven easy steps to happy and loyal employees.

Key learnings from a BPCL-Salesforce digital transformation project to provide a personalised customer experience: choose an out-of-the-box solution, and ensure organisation-wide involvement.

Arundhati Bhattacharya shares three tips for leaders to make any organisation a Great Place to Work

Get to know Top 10 B2b sales mistakes that your sales team should avoid to close big-ticket B2b sales.

Many wealth management companies miss out on the benefits of going digital due to long-held myths about technology. Discover what those myths are and why they’re outdated.