Recent Stories

Agile and innovative businesses were able to turn challenges into opportunities in the year gone by.

IDFC Asset Management’s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.

Amidst the ever evolving service landscape, here are some of the customer service strategies professionals worldwide are adapting in the new normal.

Read on to know how digital tools can help Indian finance firms compete with tech giants like Google and Amazon that are providing hyperpersonalised financial services.

Businesses that leverage technology deliver fast, personalised customer experiences. Read on to know how Salesforce Service Cloud can help your service agents become service superheroes.

SMBs have the potential to grow exponentially, given they digitise their processes to exceed market expectations. Learn more about ways SMBs can thrive in the new normal.

Ready for the future? New marketing innovation relies on strategies that are data-savvy and uses tools that will help build customer value and increase brand revenue.

Read about how Tech4Good, an initiative that helps nonprofit organisations amplify their impact using technology, partners with Salesforce to enable social change.

This International Women’s Day, Salesforce India’s Chairperson and CEO, Arundhati Bhattacharya shares her best advice for women to succeed in their careers.

This video aims to create awareness about deep-seated gender biases that still exist in professional spaces.