Kritika Srinivasan, Author

My background

Kritika leads Customer Marketing in India and also manages the Salesforce India blog. As Customer Marketer, Kritika works with key customers to bring their stories of innovation and digital transformation to life across forums. She also partners with internal and external stakeholders to create meaningful and valuable content for the India blog.

Kritika Srinivasan's latest articles

Blog

5 Ways Revenue Operations Helps Enhance Sales Productivity and Success

Learn how to leverage revenue operations strategies to optimise sales team performance, improve revenue generation, and drive business growth.

Kritika Srinivasan

MSMEs, Deliver the Personalised, Speedy Service Your Customers Love with These 4 Tips from OTT Player aha

Blog

MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service

For MSMEs that want to transform their customer service delivery for good, here are some essential tips and tricks from a successful OTT platform, aha.

Kritika Srinivasan

5 Financial Services Trailblazers That Have Cracked the Code on Customer Delight

Blog

5 Financial Services Trailblazers That Have Nailed Customer Delight

How can India’s financial services companies inspire customer trust in uncertain times? Learn from the success stories of these five Trailblazers.

Financial Services

Kritika Srinivasan

Blog

Why Indian Shoppers Love These 5 Retail and Consumer Goods Trailblazers

Titan, Praxis, Puma.com, Pepe Jeans, and Baby Saffron are delighting shoppers with personalised, engaging, and omni-channel experiences. Here are their stories.