Tata Power Collaborates with Salesforce to Accelerate India’s Clean Energy Transition 

• Strategic collaboration to digitally power nationwide rooftop solar, EV charging, and intelligent energy management businesses
• Enabling seamless partner and customer journeys while empowering teams to scale green energy capacity with speed and precision

Mumbai, India, March 6, 2025: Tata Power, one of India’s largest vertically integrated power companies, today announced its collaboration with Salesforce, the world’s #1 AI CRM*, to digitally transform its rapidly expanding rooftop solar (RTS), EV charging, and smart home solutions businesses. The collaboration reinforces Tata Power’s long-term clean energy roadmap aligned with India’s net-zero ambitions by establishing a secure, intelligent, and fully integrated clean energy ecosystem powered by AI, automation, and data-driven insights. The platform will enable scalable growth, deeper partner and customer engagement, and operational excellence across the renewable energy value chain.

Leveraging Salesforce’s AI-powered platform, we are transforming customer and partner journeys with greater transparency and agility, while strengthening operational excellence.

Dr Praveer Sinha, CEO and MD Tata Power

As part of this transformation, Tata Power has deployed Agentforce Sales, Agentforce Service, and Agentforce Marketing across its renewable energy subsidiary, Tata Power Renewable Energy Limited (TPREL). The Salesforce platform powers intelligent, AI-enabled workflows that enhance visibility, accelerate decision-making, and create seamless omnichannel experiences—driving efficiency, agility, and service leadership at scale.

Tata Power’s digital-first approach to accelerating India’s green energy mission exemplifies how technology can be a powerful catalyst for national transformation.

Arundhati Bhattacharya, President & CEO at Salesforce – South Asia

Agentforce Sales and Agentforce Service form the foundation of Tata Power’s best-in-class omnichannel engagement model. Salesforce serves as a strategic digital backbone for Tata Power’s high-growth renewable energy businesses. The platform enables end-to-end digitisation of partners and customer journeys, delivering streamlined lead management, inventory visibility, process automation, and real-time performance tracking. This ensures enhanced transparency, operational efficiency, and a superior customer experience across touchpoints.

Additionally, Tata Power has developed a proprietary deep learning and agentic intelligence layer built on top of Salesforce to enable a zero-touch quality and safety validation process. This digital capability facilitates instant on-site verification and automated warranty generation, reinforcing Tata Power’s commitment to quality assurance and delivery excellence under its Solaroof offerings.

Driven by strong policy momentum under the Pradhan Mantri Surya Ghar Yojana, Tata Power’s residential rooftop solar segment has delivered over 200% growth across the past two financial years. Overall, the Company’s solar portfolio has achieved a fivefold increase in revenues between FY2020 and FY2025, reflecting accelerated market adoption, digital-led execution excellence, and expanding customer trust across segments.

Looking ahead, Tata Power and Salesforce will collaborate to co-innovate high-impact, agentic AI-led workflows designed to transform omnichannel customer and partner contact centre operations – driving faster resolution, proactive service, and predictive engagement.

Comments on the news:

Dr Praveer Sinha, CEO and MD Tata Power said, “Tata Power is leading India’s green energy transition by scaling rooftop solar nationwide, expanding EV charging infrastructure, and advancing intelligent energy management solutions. As we accelerate this growth, digital capability is a critical enabler of scale, speed, and customer trust. Leveraging Salesforce’s AI-powered platform, we are transforming customer and partner journeys with greater transparency and agility, while strengthening operational excellence. Together, we are building a future-ready clean energy ecosystem that advances India’s net-zero ambitions.”

Arundhati Bhattacharya, President & CEO at Salesforce – South Asia, said, “The path to a sustainable future is being paved by visionary enterprises that are embedding intelligence, agility, and customer-centricity into the core of their operations. Tata Power’s digital-first approach to accelerating India’s green energy mission exemplifies how technology can be a powerful catalyst for national transformation. At Salesforce, we are proud to partner with Tata Power in building a future-ready energy ecosystem—one that harnesses the power of data, AI, and automation to drive scalable impact, inclusive growth, and long-term climate resilience.”

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