Asian Footwear Accelerates Customer Engagement with Salesforce for its Next Phase of Growth 

New Delhi, India, October 15, 2026: Salesforce, the #1 Agentic CRM*, today announced its collaboration with Asian Footwears, one of India’s leading footwear brands, to unify customer data across physical and digital channels and lay the foundation for more personalised, AI-driven engagement. This collaboration is aimed to support Asian Footwear’s broader move toward becoming an agentic enterprise.

Asian Footwear’s nationwide presence spans over 100 exclusive brand outlets and more than 30,000 retail partners, supported by operations across manufacturing, retail, e-commerce, and marketplaces. This growing scale has increased the volume and complexity of customer interactions, creating the need for a trusted, real-time data foundation to power the company’s next phase of growth.

With Salesforce, Asian Footwear is unifying millions of customer records across marketing, commerce and service into a single source of truth, giving teams a real-time, 360-degree view of the customer and a foundation for faster, more relevant engagement. 

Turning fragmented interactions into a connected customer experience

Using Salesforce Data 360, Asian Footwear is bringing together customer data from its exclusive brand outlets, website, marketplaces and offline sales into one unified profile; bringing previously disparate online and offline touchpoints into a unified customer view, so teams can understand each interaction in context rather than in isolation.

That foundation is already reshaping how Asian Footwear engages customers. With Marketing Cloud, the company is using customer context to re-engage past shoppers and recover abandoned carts, moving from broad, one-size-fits-all messaging to timely, personalised outreach.

Bringing the same connected approach to service and internal teams

With Service Cloud, Asian Footwear has unified customer interactions across chat, email, social media and telephony into a single view, giving service teams full context across the customer journey. The Salesforce-powered bot on the company’s website already handles a significant share of customer queries, speeding up response times and freeing teams to focus on more complex requests.

Beyond customer-facing teams, Asian Footwear is using Slack to connect its technology, design and operations functions, with plans to expand its use across the organisation. The company is also exploring Agentforce and Rich Communications Services (RCS) to bring greater intelligence and automation to customer and employee workflows.

Comments on the news:

Ashish Prakash, CTO, Asian Footwear, said “At Asian Footwear, we see technology not simply as an enabler of the business, but as a core part of how we build and scale the business. We operate across manufacturing, distribution, retail and digital commerce, which creates enormous amounts of data and customer interactions. Our focus is on connecting that data and turning it into intelligence that can be acted upon in real time.

Our collaboration with Salesforce is an important part of that journey. By bringing customer data, marketing and service onto a connected platform, we can create a much stronger foundation for personalised engagement and AI-led experiences. At the same time, we are building our own AI and data capabilities across the organisation. Our long-term vision is to create an intelligent, increasingly agentic organisation where AI can help our teams make better decisions, automate repetitive work and serve customers more effectively.”

Aditi Sharma, Vice President, Consumer and Manufacturing Industry Segment, Salesforce India, said “The next era of retail will not be won by reach alone, but by relevance at scale. Every interaction, whether in a store, online or through customer service—creates valuable context. The competitive advantage lies in turning that context into action. With Salesforce, Asian Footwear is connecting data across the customer journey and building a foundation for trusted AI. This is more than a technology transformation; it is a new operating model for growth, where data, AI and people work together to anticipate customer needs, remove friction and build enduring relationships.”

Technology across the footwear value chain

Asian Footwear’s digital transformation reaches beyond customer engagement, with investment in data, AI and digital platforms spanning products, inventory, manufacturing, distribution, retail and digital commerce. By connecting these systems, the company is building the foundation to apply AI and automation more broadly, helping teams make faster, better-informed decisions while delivering more seamless customer experiences.

About Asian Footwear 

Asian Footwear is one of India’s leading footwear companies, with a growing presence across retail, distribution, e-commerce and digital commerce. With 100+ exclusive brand stores and a network of 30,000+ retailers across India, the company has built a strong presence across both physical and digital channels and is among the leading footwear sellers across major online marketplaces.

The company is focused on combining its deep footwear expertise with technology, data and AI to build a more connected and intelligent business. Alongside its enterprise technology investments, Asian Footwear has been building its own AI and data capabilities to bring intelligence into areas including product intelligence, demand forecasting, customer engagement and operations.

Indian cricket legend MS Dhoni serves as the brand ambassador for Asian Footwear, reflecting the brand’s growing consumer presence and ambition to build a strong, contemporary footwear brand in India.