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Digital Technology Pioneer ABB Expands Its Global Partnership with Salesforce

One of the world’s leading industrial technology companies expands with Salesforce to provide a single view of customers across its global sales, service and marketing operations

Will combine the power of Salesforce IoT, Einstein artificial intelligence and ABB Abilitytm, the cross-industry digital offering supporting an installed base of 70 million connected devices worldwide, to drive enhanced service and faster solutions for customers

SAN FRANCISCO—DREAMFORCE 2018 —September 26, 2018—Salesforce (NYSE: CRM), the global leader in CRM, today announced that ABB—one of the world’s leading industrial technology companies, operating in 100 countries with more than 147,000 employees—is expanding with Salesforce company-wide and deploying Salesforce Einstein and IoT, along with its ABB Abilitytm digital offering, to power customer success in the Fourth Industrial Revolution.

The Fourth Industrial Revolution is a wave of innovation and technology that is radically transforming every business and industry. It’s no longer enough for manufacturers to differentiate on product—they must also predict customer needs and deliver smarter, more personalized customer experiences. With Salesforce, ABB is unifying its CRM globally, across every region, brand and department, to embrace the opportunities created by the Fourth Industrial Revolution and help its customers pursue important, new openings for service, innovation and growth.

“The Fourth Industrial Revolution is creating massive opportunities for our customers, making the work we do with them to drive innovation and create value more important than ever,” said Ulrich Spiesshofer, CEO of ABB. “That’s why we’re growing our relationship with Salesforce. The wealth of information we’ll get by unifying our data on Salesforce and combining it with our ABB Ability digital offering will allow us to use artificial intelligence and IoT more effectively, so we can anticipate our customer’s needs and write the future together.”

“ABB is undergoing incredible digital transformation and connecting with customers in revolutionary ways,” said Marc Benioff, Chairman and co-CEO of Salesforce. “Our partnership with ABB is another example of the extraordinary power of artificial intelligence and IoT to create unprecedented opportunities for customer success.”

ABB’s expansion of Salesforce includes Einstein, Salesforce IoT, Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud and Success Cloud advisory services.

Einstein will enable ABB to drive smarter sales and service with artificial intelligence. For example, ABB will use Sales Cloud Einstein for intelligence-driven decision making, automated data entry, identification of potential opportunities and predictive forecasting. Einstein Vision, used with Service Cloud Field Service Lightning, will be used to give ABB’s 15,000 field service technicians the ability to take a photo of an ABB product or component when they arrive onsite to automatically surface information about the product on their screens, resulting in faster, more accurate service.

Salesforce IoT will allow ABB to make data from its connected devices actionable and measurable. The company’s vision is to combine Salesforce IoT with ABB Ability so that its installed base of 70 million connected devices can use predictive intelligence, powered by Einstein, to generate and trigger actions directly into Salesforce. With Salesforce IoT and ABB Ability together, ABB will be able to improve customer experiences by getting ahead of performance and maintenance needs.

ABB at Dreamforce 2018

ABB CEO Ulrich Spiesshofer will join Salesforce chairman and co-CEO Marc Benioff for a fireside chat on the future of work and Fourth Industrial Revolution on Wednesday, September 26 at 11 a.m. PT. To watch the live stream, visit:

Dreamforce 2018

Dreamforce 2018 is four days of innovation, inspiration & learning, equality, giving back and fun for the Salesforce Community. More than 10 million viewers will join online and 171,000 Trailblazers are registered to attend in person for the sold out event. Dreamforce will feature 2,700+ sessions to help every role in every industry succeed along with opportunities to get hands on Salesforce’s latest product innovations. Every year the world’s most innovative minds come to Dreamforce to inspire, excite and motivate attendees. To learn more, please visit:

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.


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