Marketing Cloud, Trailhead...
myTrailhead, a learning experience platform, empowers every company to create a culture of continuous learning and skill up employees at scale
Customers including Accenture and Telstra are reinventing learning and enablement with myTrailhead
SAN FRANCISCO—March 5, 2019—Salesforce (NYSE: CRM), the global leader in CRM, today announced the general availability of myTrailhead, a learning experience platform that empowers organizations to create a culture of learning to continuously re-skill and skill up their employees. As the Fourth Industrial Revolution reshapes how we live and work, 33% of all in-demand skills will be new by 2020. With myTrailhead, organizations can skill up employees at scale with a reinvented and fun approach to learning that is customizable to their brand and personalized for every employee.
“Business leaders recognize that investing in their people and building a deep culture of learning is a key strategy to moving their company forward,” said Sarah Franklin, EVP of Developer Relations and GM of Trailhead, Salesforce.
Shifting to a Continuous Learning Model in the Fourth Industrial Revolution
The Fourth Industrial Revolution brings an incredible wave of new innovations from artificial intelligence to robotics. With technology changing so rapidly, companies need to look beyond traditional, one-size-fits-all education platforms and seek out new approaches to learning. In fact, workplace learning is a proven driver of success—employees who spend more than five hours a week learning are 39% more productive, 47% less stressed and 21% happier on the job. Yet, a majority of companies lack a culture of learning, creating a gap between the organization’s need to rapidly embrace new technologies and their employees’ existing skill sets. Companies need to close this gap to succeed and put a focus on learning at every stage of their employees’ career.
Introducing myTrailhead: Create a Culture of Continuous Learning
With myTrailhead, companies can combine the power of Trailhead, Salesforce’s personal learning cloud, with their own brand, voice and tone in just a few clicks. Using the guided set-up, companies can easily pull in their existing content (including videos or presentations), create custom new content or use the existing free, public Trailhead content to create their own culture of learning. Using myTrailhead, employees can learn what they want, when they want, and managers have visibility into their organization’s existing skill sets and areas for improvement. Now, organizations can:
- Scale Onboarding — Help employees skill up at any level or stage in their career with custom learning paths called Trailmixes. For example, when an employee is being onboarded, their learning journey starts with an automated custom Trailmix assigned to them and built specifically for their role. Assignments could include a welcome video from a company’s CEO, a trail on navigating the first few months on the job, or even an overview of a company’s history and core values. Once an employee reviews the content and takes a short quiz, they’ll earn points and badges, which can be shared on their profile to showcase the new skill.
- Empower Employees to Re-skill and Upskill — Employees can learn what they want, when they want with bite-sized content that’s available on desktop or on the go with mobile. The free, public Trailhead library includes more than 500 modules spanning tech skills (like Blockchain Basics) to soft skills (like Cultivating Equality at Work), with new content added every six weeks. For example, a service agent can learn how to better leverage AI-powered insights within their console or take a module to learn how to build an Einstein bot.
- Track and Measure Learning — Leaders have a complete view of their employees’ skills and expertise with Trail Tracker, an app available on Salesforce AppExchange, which assigns, tracks and reports on badges earned by their team with pre-built reports and dashboards. Managers can also use Trail Tracker to drive and incentivize performance by giving employees real-time feedback and recognition for demonstrating new skills and inspire them to reach goals with assignments, ranks and leaderboards.
- Create Integrated Learning Across Salesforce — Built on the Salesforce Platform, myTrailhead integrates with Salesforce applications like Sales Cloud, Service Cloud and Marketing Cloud. In-app recommendations surface relevant learning with automated assignments, recommendations and notifications triggered by events. For example, if a sales rep is having trouble figuring out when to convert a lead to contact in Sales Cloud, a trail would appear that would help them learn the process.
Comments on the News
- “myTrailhead enables us to scale learning in a way that works well for our Salesforce consultants on the go,” said Danielle Brady, Managing Director of Global Operations in Accenture’s Cloud First Applications group. “They love that learning is broken down into small increments and the sense of accomplishment they get from earning points and badges along the way.”
- "During our trial of myTrailhead, the platform gave us the ability to select from an extensive content library to personalize a learning experience that is aligned to our processes and technology strategy,” said Nathan Bell, Digital Transformation Executive, Telstra Enterprise. "Our people were served relevant, bite-sized content in the workflow, creating an engaging and continual learning experience. Fully utilizing our Salesforce footprint is critical for creating an end-to-end digital experience for our customers, partners and people."
- “As companies modernize their workforce to compete in the digital economy, they want new learning environments that are digital, smart and fun,” said Josh Bersin, Global Industry Analyst and Founder, Bersin™ by Deloitte. “Learning platforms like myTrailhead, which are compelling and easy to use, are essential to employee engagement and growth, and represent an enormous new market in the HR tech landscape.”
Availability and Pricing
- myTrailhead is generally available. myTrailhead is priced at $25 per user per month as an add-on to any Sales Cloud, Service Cloud or Platform license in Enterprise Edition or above.
- To learn how myTrailhead can empower your company to make learning customized, empowering and fun visit: trailhead.com/mytrailhead
- Take the Get Ready for myTrailhead Trailmix to prepare to use myTrailhead: sfdc.co/getready
- Read more about the myTrailhead news on the Salesforce Blog
Connect with Salesforce
- Like Salesforce on Facebook http://facebook.com/salesforce
- Follow @salesforce and @trailhead on Twitter
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.