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289-300 of 519
| Stat | Source | Month/Year | |
|---|---|---|---|
| Ineffective use of tools and technologies is marketers' #1 challenge. | State of Marketing | 11/2022 | |
| 33% of marketers say budgetary constraints are a challenge. | State of Marketing | 11/2022 | |
| 35% of marketers have invested in process/workflow automation strategies during the pandemic. | State of Marketing | 11/2022 | |
| 35% of marketers say marketing ROI and attribution is a top challenge. | State of Marketing | 11/2022 | |
| 51% of marketers have a Web3 strategy. | State of Marketing | 11/2022 | |
| 51% of marketers say they go beyond regulations and industry standards to protect customer privacy, down from 61% last year. | State of Marketing | 11/2022 | |
| 67% of marketers say measurement / attribution is automated. | State of Marketing | 11/2022 | |
| 68% of marketers have a fully defined strategy to shift toward first-party data. | State of Marketing | 11/2022 | |
| 68% of marketers say they can analyze marketing performance in real time. | State of Marketing | 11/2022 | |
| 68% of marketers have a fully-defined AI strategy — up from 60% in 2021 and 57% in 2020. | State of Marketing | 11/2022 | |
| 69% of marketers say it’s harder to collaborate now than before the pandemic. | State of Marketing | 11/2022 | |
| 71% of marketers say meeting customer expectations is more difficult than a year ago. | State of Marketing | 11/2022 |