Farnham, Surrey 21 May 2010: The Whiteoaks Consultancy Ltd (Whiteoaks) is delighted to announce its sponsorship of Elephant Parade London 2010, an innovative fundraising initiative, designed to raise public awareness of the plight of endangered Asian elephants and to rally support for the conservation of their habitat.
Whiteoaks, the UK’s number one technology PR consultancy outside London (PR Week), is proud to work with some of the world’s leading IT and technology companies and provides PR support to salesforce.com, the lead corporate sponsor of the charitable initiative.
In all, the event which runs throughout May and June 2010 sees 258 elephants located over central London, each one painted by a celebrity or artist. The display of life-sized elephants will form London's biggest outdoor art event on record. Whiteoaks is backing the salesforce.com Happy Herd of brightly decorated elephants by sponsoring ‘Simply Silver’, a beautiful silver elephant standing atop of a plinth in Green Park.
“We are delighted to be supporting the Elephant Parade campaign,” says Whiteoaks chairman, Gill Craig. “We were presented the opportunity to get involved by salesforce.com and were very pleased to join the Happy Herd.”
With an estimated audience of 25 million, the campaign aims to shine a spotlight on the urgent crisis faced by the Asian elephant and secure thousands of signatures for an online petition to increase government spending in biodiversity. With sufficient support, Elephant Family hopes to deliver the petition to Number 10 Downing Street by a ‘Petition Elephant.’ It is hoped that the Elephant Parade campaign will raise over £2 million for the Asian elephant and benefit more than 15 UK conservation charities.
For more information about the Elephant Parade 2010, log on to www.elephantparadelondon.org. Updates on Whiteoaks’ involvement with the campaign can be found at: www.whiteoaks.co.uk/elephants

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Notes to Editors
The Whiteoaks Consultancy Ltd (Whiteoaks) specialises in strategic communications for the IT, technology, telecoms and professional services industries. The consultancy offers an innovative and uncompromising approach to transparent service delivery and guaranteed PR and sales results. Whiteoaks’ top three clients have a combined retention period in excess of 30 years. The company works with clients of all sizes, from some of the world’s leading IT and technology companies, including Autodesk, LG Electronics, OKI Printing Solutions, Pegasystems and Technicolor to niche specialists such as vli and Externus. Founded in 1993, Whiteoaks is the UK’s number one PR consultancy outside London. The firm generates an annual fee income in excess of £2.6 million. For more information on Whiteoaks, please visit www.whiteoaks.co.uk or call 01252 727313.