Event Information

The Salesforce UK Week of Innovation is a three day event which is made up of one morning and one afternoon event each day. The events are tailored to your needs across Marketing, Technology, Sales, Service and Public Sector bringing the latest and greatest from Dreamforce, our AI event of the year.
The UK Week of Innovation brings all the latest announcements from Dreamforce to show how Salesforce has built a trusted AI platform and how you can use it to join the revolution. Our agenda each day will feature keynote speakers, product innovations and practical sessions across Marketing, Technology, Sales, Service and Public Sector - plus you'll have plenty of time to network with peers across each day.
Anyone can enjoy a Salesforce event, but the Week of Innovation is particularly well suited to managers, directors and functional leads in companies. This ones for the doers.

It is free to attend UK Week of Innovation, but to gain entry you must pre-register via the official event webpage before event day.

Salesforce is pleased to offer complimentary entry passes to events when appropriate under applicable laws and policies of your employer. Salesforce is committed to high standards of ethical conduct and does not intend to offer an inappropriate gift or create the appearance of impropriety. To assist us in furtherance of our policies we ask that you forward this invitation to your ethics officer for their input. The per person value of the complimentary ticket is approximately £90. This complimentary ticket is not in consideration of, or related to, any future pending business you may have with Salesforce.

Please keep an eye on the individual registration pages from across the week as they will be updated as soon as speaker information is confirmed.
Certain sessions from each event will be available on-demand post event.
Seating is on a first come basis, If you have a special need related to mobility, sight or hearing, please email ukevents@salesforce.com for help ahead of event day.

Tea, coffee and light refreshments will be provided throughout the day, with a grab and go lunch served at the end of the morning events, and canapés, alcoholic and soft drinks provided at the end of the afternoon events. Vegetarian and non-vegetarian options will be available.

Water will be available throughout the day - bring your refillable drink bottle to stay hydrated.

If you have a specific dietary requirement please contact ukevents@salesforce.com to discuss your needs.

Tickets and Registration

It is free to attend our UK Week of Innovation and to register for the event please go to main overview page here, where you can you can register for any of the 5 events across the week.
Yes, you can attend more than one event but please avoid registering for multiple events if you are unsure if you can attend as we have limited capacity.

If you are no longer able to join us in person at Salesforce’s UK Week of Innovation kindly let us know in advance by emailing ukevents@salesforce.com

Please note, registrations are non-transferrable.

You will receive a confirmation email at the time of registration and an e-ticket a few days before the event.
Before entering the event there will be a soft bag search.
You will be asked to show Government Issued photo ID at registration to pick up your event attendee badge.


There is no parking available on site guests are encouraged to use public transport or use car parks around the Greenwich Peninsula.
The venue is a 3 minute walk from North Greenwich tube and bus station.

The events will be running from 13-15 November with 5 events across the 3 days. Morning events will take place between 09:00 - 13:00 and the afternoon events run from 14:00 - 18:00.

Venue Address
Magazine London,
11 Ordnance Crescent,
London SE10 0JH

Magazine London Information

More information on the Magazine London can be found on their website here
A cloakroom will be avaliable.


Please email details of your accessibility or other special requirements to ukevents@salesforce.com before the event day.

It may not be possible to accommodate all needs, but with advance notice we can help assist and advise.

Magazine London is a fully accessible venue. There is level access to both Space 1 and 2, and an accessible platform lift to the mezzanine levels. Accessible parking is available and can be arranged with the event organiser. We also have a dedicated Accessible toilet which can be opened on request or via a radar key. There is a hearing loop in the venue, which can be activated on request.

Contact Details

If you have any other questions you would like our help with, please email us on ukevents@salesforce.com