The Telecommunications Industry Playbook to Achieve Effective Data Maturity

The telecommunications industry finds itself in a transformative era as it looks to implement AI to meet elevated expectations for personalised service and products and to increase efficiency. The key to effective AI is data. And telecommunications companies are well positioned to take advantage of that technology thanks to the vast amounts of data the industry already has on their customers.

Many organisations have already invested in data warehouses and have existing strategies in place to manage them, but the problem is that data is often siloed or not easily accessible. What good is data if it isn’t accessible or actionable? In the mad dash to align operational transformation with evolving customer expectations, many companies are ignoring the basics: The potential of AI to solve these problems is intertwined with the quality and trustworthiness of the underlying data.

This guide will lay out the steps telecommunications organisations need to take to become data mature.