Composable and Connected: The Future of Commerce Platforms.
A UK market study into next-generation platform technologies, who is adopting them, and why. In partnership with Wunderman Thompson.
Headless, Microservices, API-first, and Composable are widely recognised as the modern approach to platform architecture and commerce. Indeed, these technologies are the basis upon which some of the world’s most effective eCommerce organisations are built. And yet, whilst everyone in tech and eCommerce seems to be talking about them, their adoption – to date – has not been as widespread as one might have imagined.
57% of the surveyed IT and eCommerce leaders felt their current eCommerce platform would last no more than 12 months! So, whats next as IT and eCommerce leaders future proof their commerce platform?
This research shares insight into the understanding, take-up, and perceived issues associated with Headless Commerce Technologies.
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*Source: Salesforce Customer Success Metrics Survey, conducted 2015-2019 among 7000+ customers randomly selected. Response sizes per question vary.