Salesforce Creates London Campus with AI Centre in the Square Mile, Delivering on $6bn UK Commitment

New AI Centre at Devonshire Square joins Salesforce Tower to form a connected London Campus, offering immersive AI experiences to customers, partners, and communities

AI Centre opens as UK AI adoption accelerates across enterprise and public services, with Heathrow Airport, Pets At Home, NHS Shared Business Services, the National Trust, and police forces across England among those deploying Agentforce at scale 

Salesforce Ventures portfolio companies and the UK’s broader AI ecosystem will use the AI Centre as a collaborative hub

LONDON, 20 May 2026 – Salesforce, the world’s #1 AI CRM, today announced the creation of an expanded London Campus, relocating its flagship AI Centre to Devonshire Square in the City of London. Situated directly alongside Salesforce Tower, the two sites together form a dedicated hub for AI innovation, learning, and collaboration in the heart of the capital.

Part of Salesforce’s $6bn five-year commitment to the UK, the Campus marks a significant investment in AI innovation, talent, and customer success. The AI Centre relocates from its original home in London’s Blue Fin Building, to join Salesforce Tower — the headquarters of Salesforce’s UK operations. Together, they create a connected campus where Salesforce will work directly with enterprises, start-ups, and the public sector to drive AI adoption across the UK.

The announcement was made at the official opening of the new AI Centre today. Attendees included senior Government officials, the Lady Mayor of the City of London, customers, partners, and community organisations, including schools whose students took part in workshops to develop AI skills.

By bringing the AI Centre and Salesforce Tower together as a connected Campus, we have created a place where businesses, communities, and future talent can experience that transformation first-hand — and build the skills and confidence to lead it.

Zahra Bahrololoumi CBE, CEO, Salesforce UKI

Zahra Bahrololoumi CBE, CEO, Salesforce UKI, said: “Agentic AI has moved beyond pilots to large-scale deployment, where entire ecosystems of agents are transforming every function of business. By bringing the AI Centre and Salesforce Tower together as a connected Campus, we have created a place where businesses, communities, and future talent can experience that transformation first-hand — and build the skills and confidence to lead it.”

“The UK has the talent and ambition to lead the world in agentic AI. Together, we can define a new era where every worker is equipped to harness it. With the expertise of our people, the growing capabilities of our technology, and the reach of our ecosystem, we can ensure that everyone has the opportunity to thrive in an AI-driven economy.”

AI has vast potential to improve lives and grow the UK’s prosperity. Widespread adoption is vital to ensure that everyone can benefit from this, not just a select few.

Technology Secretary Liz Kendall

Technology Secretary Liz Kendall said: “AI has vast potential to improve lives and grow the UK’s prosperity. Widespread adoption is vital to ensure that everyone can benefit from this, not just a select few.

“Innovative firms like Salesforce have a big role to play in equipping British businesses, public services, and the next generation of workers with the tools and skills they need to grasp the opportunities before us. This investment in their new London AI Campus will only bolster those efforts.”

Expanded Campus Offers Immersive AI Experiences

The new AI Centre at Devonshire Square builds on the vision of Salesforce’s first-ever AI Centre, opened in 2024 to foster collaboration and upskilling. Now expanded and relocated to the heart of the City of London, the Centre features a learning lab, collaboration zones, and immersive AI theatre, offering hands-on experience of the latest AI technologies — including interactive demonstrations of AI agents solving real business challenges. The Centre is set to welcome over 5,000 visitors this year.

The space is open to Salesforce Ventures portfolio companies, offering a new hub to collaborate across the UK’s broader AI ecosystem. Salesforce Ventures has invested over $250 million in UK-based AI companies, including AutoGenAI, an AI-powered proposal writing platform; Covecta, an agentic AI company deploying purpose-built agents and search capabilities for the financial services sector; and ElevenLabs, the AI voice technology company. Salesforce Ventures remains actively committed to identifying and supporting the next generation of UK AI innovators. 

Alongside its investment in the UK’s AI ecosystem, Salesforce is committed to supporting UK organisations to prepare their workforce with the skills and confidence they need to drive business impact in the agentic era. Salesforce’s Future Trailblazers initiative, an employee-led programme delivering AI literacy education to students across the UK and Ireland, will contribute to the UK Government’s goal of upskilling 7.5 million workers by 2030.

The future of the UK economy will be built on the shoulders of the next generation, and we must ensure young people have the skills to thrive in it.

Zahra Bahrololoumi CBE, CEO, Salesforce UKI

Zahra Bahrololoumi CBE, CEO, Salesforce UKI, said: “The future of the UK economy will be built on the shoulders of the next generation, and we must ensure young people have the skills to thrive in it. Through our new Future Trailblazers initiative, I have called on every Salesforce UK employee to deliver hands-on AI training sessions in schools—because real change happens when business shows up for its communities.”

Relina Bulchandani, Executive Vice President, Real Estate and Workplace Services, Salesforce, said: “We designed this campus to be a catalyst for innovation, showing what becomes possible when humans and AI agents work together. Every element of the new space, from the immersive experiences to the collaboration zones, is anchored in giving anyone who walks through our doors the confidence and capability to put agentic AI to work.”

Lady Mayor of the City of London, Dame Susan Langley DBE, said: “London’s greatest asset has always been its people, and this campus is a direct investment in equipping them for the economy ahead. We warmly welcome Salesforce’s investment in the heart of the City as a valued resource for London’s communities, its workforce, and the next generation of talent. The organisations and people who come through its doors will help define how AI shapes our economy and our city for decades to come.” 

UK AI Adoption Across Enterprise and Public Services

The UK ranks third globally for AI readiness, and Salesforce is helping to power that momentum with Agentforce — Salesforce’s agentic AI platform, now deployed by more than 23,000 customers globally, including Heathrow Airport and the National Trust.

In the public sector, AI agent Bobbi, built on Agentforce and deployed by Thames Valley and Hampshire & Isle of Wight Police, handles over 200 nonemergency conversations per day, resolving 75% of them autonomously. NHS Shared Business Services has reduced case resolution times from five days to just 24 hours using an AI-powered help centre built on Agentforce.

Here’s What UK Customers Are Saying

• “The National Trust connects millions of people with nature, beauty, history and outdoor spaces. Serving 5.6 million members at scale means making every interaction feel personal and relevant. Through our partnership with Salesforce and innovations like Agentforce, we’re turning AI into something practical – helping us to engage with our supporters more meaningfully and set a new standard for member experience.” – Jon Townsend, CIO, The National Trust

• “Heathrow serves over 84 million passengers annually, and at that scale, it’s really important to provide a seamless digital experience. By integrating Agentforce, our AI help agent ‘Hallie’ now autonomously resolves 90% of customer enquiries with a 95% accuracy rate. This isn’t just about automation; it’s about giving our passengers faster real time information for their specific journey, and enabling our teams to spend more time supporting those passengers who have more high touch service needs.” – Peter Burns, Marketing & Digital Director, Heathrow

• “Our purpose at Pets at Home is to create a better world for pets and the people who love them. To achieve this in the most effective way, we need to be at the forefront of digital innovation to help our experts deliver the very best care for the nation’s pets. Working with Salesforce, we have moved beyond simple automation to a truly agentic model where AI agents work alongside our specialist teams in harmony. By freeing our experts from routine tasks, they’re able to focus on what no AI can replicate and what truly sets us apart – the human intuition, empathy, and complex care that pets deserve.” – Simon Ellis, Head of AI Transformation and Enterprise Architecture Pets At Home

• “By integrating Agentforce, we’ve turned a fragmented student journey into a seamless, digital-first experience. We are working towards managing over 330,000 monthly contacts autonomously, providing millions of students with immediate answers while freeing our teams to focus on the complex, high-empathy support they need. Salesforce isn’t just a platform; it’s the engine driving a more responsive and trusted public service across the UK.” – Nauman Dar, Chief Transformation Officer at Student Loans Company

• “Agentforce has fundamentally changed the pace at which we can act on our data. Our AI agents now support around 800 sales conversations a day, providing real-time insights, and what once meant hours of reading a lease now takes seconds. This step change has contributed to 22% year-on-year growth for three consecutive years, freeing our people to focus entirely on the strategic advice that defines how we serve our clients.” – Josh Pattison, Director of Technology, SHB Real Estate

Learn more:

• Learn more about Agentforce
• Read about Salesforce’s £6bn five-year commitment to the UK
• Read more customer success stories