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An Update on Dreamforce 2021

Dreamforce, our global family reunion, arrives in less than a month, from September 21 through September 23.

Our global Salesforce community will have a front row seat to the magic of the biggest Dreamforce yet — with an all-digital experience on Salesforce+, our new, free streaming service for live experiences and original content series. We have an incredible Dreamforce line-up, with more than 100 hours of live and on-demand programming for Trailblazers from all over the world to learn, connect, have fun, and give back.

And, we’re grateful to host hundreds of Trailblazers for an in-person, invite-only experience in San Francisco. With health and safety being our top priority, we’ll have a robust COVID protocol for those attending in-person, including proof of vaccination and sequential testing to help ensure a safe environment. Leaders in the medical community are working with us to help ensure the safety of all attendees.

We’re proud to partner with the city of San Francisco to create the magic of Dreamforce, and make our celebration of Trailblazers as safe as possible for everyone.

I am excited that in just under a month we will welcome Dreamforce to San Francisco both physically and virtually,” said San Francisco Mayor London N. Breed. “Salesforce’s work to safely bring Trailblazers back to our incredible City for an in person experience is an amazing opportunity to showcase how businesses have worked so closely with us to combat this pandemic and to create safer experiences for everyone. With partners like Salesforce, San Francisco will continue to be a leader in our pandemic response and our economic recovery.”

This year, the global Salesforce community experienced our series of digital Success Anywhere World Tours with more than 80 million views — discussing the future of work, sharing inspiring stories of transformation, and highlighting new product innovations.

Now, we expect tens of millions of Trailblazers to be part of Dreamforce 2021, a special, one-of-a-kind digital event with luminary speakers, customer success stories, and groundbreaking innovation all geared toward helping everyone succeed in this all-digital, success-from-anywhere world. You can sign up for Salesforce+ and Dreamforce for free on, and personalize your experience for the entire two-and- half day event. We hope you’ll join us.


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