Reimagine Your Brand Loyalty Program

Keep shoppers coming back with personalised experiences that drive lower costs and higher retention.

Customers are redefining loyalty in today’s retail market. Shoppers have more choices and higher expectations than ever before, and brand relationships are more complex. People aren’t just looking to cash in on points; they want brands to connect with them on an emotional level. Retailers reap rewards as well: It is significantly more cost-effective to retain loyal customers than attract new ones, so loyalty programs done right can drive costs down as loyalty grows.

Brand loyalty programs have been evolving for the past few years. New technologies, ever-changing data and privacy policies, and the expectation that every interaction be highly personalised have created both challenges and opportunities for brands. Today’s brands are addressing these issues by offering consumers more control over their data and leaning into people’s desire to feel seen and known. Rather than relying on transactional benefits, brands are attempting to create personalised, meaningful experiences that foster authentic connections, deepen engagement, and earn ongoing loyalty.

Read on to find out how you can power retail success now through increased engagement, boosted retention, and improved customer lifetime value.

 
 
 
 

Ready to rethink your loyalty program?

In this guide, you’ll learn:

  • How retail loyalty programs are changing
  • Steps to build an impactful, cost-effective data strategy
  • Tips to bring new experiences to market quickly for faster ROI

 

 

 

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More Resources

 
 

Video

How to Drive Costs Down and Loyalty Up.

Learn how to blend the digital and physical shopper experience with personalised journeys for every shopper that transitions from online into the store.

Report

Learn how retailers saw 257% ROI with Salesforce for Retail.

The Forrester Consulting Total Economic Impact report tracks how Salesforce for Retail performs in areas such as marketing, commerce, service, and analytics.

Solutions

Acquire and Engage Loyal Retail Customers.

Access and optimise customer data to personalise engagement, enhance customer relationships, and build lifelong loyalty with Salesforce.
 
 
 

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