Today, shoppers are seeking genuine connections, expect personally tailored experiences, and are willing to engage in new and different ways to get them. This opens up an opportunity for brands to evolve their programs through the types of rewards received and ways consumers discover and interact with the loyalty experience.
For example, convenience chain Casey’s is transforming how it does business by using data and digital channels to humanise its guests’ experiences, offering them customised giveback programs, loyalty rewards, and deeply personalised engagement.
“In order to modernise our brand, we’re using data and technology to build the right experiences,” said Art Sebastian, VP, Digital Experiences, Casey’s. “As marketers, our number one job is to build and deepen relationships with our customers, and we deliver that with relevant and personalised experiences. We know them, we anticipate their needs, and we deliver exactly what they are looking for.”
Brands must go beyond transactional loyalty to foster authentic, emotional connections. Consider the following: