of executives believe in the power of purpose, only 39% have their own values clearly articulated and understood. And yet, there’s a lot to be gained from a clear sense of purpose and the values that support it — internal alignment, easier planning and decision making, and improved morale and clarity for everyone from employees to senior executives.
Defining a purpose requires going beyond the obvious facts of what a company makes or sells. The purpose is the company’s “why” — its core motivation. It’s an exercise that should be done with a wide cross section of people within the company, looking back at its trajectory and forward toward its most aspirational future. This will help uncover its purpose — the connective tissue that has always been there, even if it’s never been stated.
The exercise of identifying a purpose will help uncover the core values that have driven the company all along its journey. At Salesforce, we use the V2MOM process
to help set our company values
and put them into practice. A V2MOM is a framework that first clarifies vision and values, and then creates alignment around the methods, obstacles, and measures that will help you achieve your goals. It starts with executive leadership and extends to each employee across the organisation.