Connected Shoppers Report


Discover:

  • How digital experiences and tools are changing brick-and-mortar shopping
  • How retailers plan to use data to engage shoppers
  • Why customer service is the unsung hero of loyalty

Want a sneak peek? Check out some key insights in the interactive dashboards below.

 

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Retailers focus on loyalty in a highly competitive environment.

With acquisition costs and competition rising, retailers see opportunities to retain shoppers through customer service, ecommerce, and personalisation.

 
 
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Note: Ties will occur when the count of responses is equal for different challenges or opportunities.

Consumer shopping transactions trend toward digital channels.

While consumers lean into online shopping over the next two years, stores remain a critical component.

 
 
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Retailers seek to improve shopper experiences by unifying data.

Retailers are adopting unified engagement platforms to operationalise data so they can create personalised, seamless experiences.

 
 
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