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Consumer Goods Industry Insights Report, Third Edition

We surveyed 2,400 global decision makers to understand the trends and challenges shaping the consumer goods industry.

Looking for the complete Consumer Goods Industry Insights Report? Fill out the form to read now.

Looking for the complete Consumer Goods Industry Insights Report? Fill out the form to read now.

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AI is brands’ biggest dilemma and solution.

Leveraging AI — including agents — is top of mind for the consumer goods industry, both as a goal to meet and a challenge to navigate.

AI rewrites the trade promotion playbook.

With only 46% of trade promotion spend yielding ROI, companies are looking for better options. Leaders are seeing that AI- and data-driven personalised offers are more effective than tried and tested tactics.

Marketing spend ramps up on social media and beyond.

As they pursue deeper consumer relationships, brands are investing more in social media marketing, digital ads, and retailers’ digital properties.
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Consumer Goods:Industry Product Demo
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REPORT

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Consumer Goods Industry Insights Report: AI Edition
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CUSTOMER STORY

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