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The Ninth Edition State of Marketing Report

Discover the trends on AI, data, and personalisation with insights from nearly 5,000 marketers worldwide. Learn how marketers are:

  • Building a unified data strategy
  • Delivering personalisation at scale
  • Driving loyalty and account-based engagement
  • Investing in and implementing AI

Explore key insights below.

 

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A sneak peek into the State of Marketing report:

Marketers pursue AI ambitions with some difficulties.

Leveraging AI is top of mind for marketers, both as a goal to meet and a challenge to navigate.

 
 

Generative and predictive AI become marketing mainstays.

Marketers are embracing AI to predict, create, and integrate at scale.

 
 

Real-time data encounters speed bumps.

Over half of marketers have real-time data at their disposal. The problem? They need technical assistance to activate it.

 
 
 
 
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More Resources

 
 
Marketing Cloud Overview

Marketing Cloud Overview

See how top brands activate data and AI with Salesforce to grow customer relationships.

Marketing Cloud
Salesforce Data Cloud

Salesforce Data Cloud

Centralising data is just the first step, but it’s not enough. Learn what marketers can do with Data Cloud.

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