By all accounts, the 2020 holiday shopping season made history. Digital sales skyrocketed by 50%, year over year. Spending increased more than £210 billion compared to 2019. And retailers that offered even the simplest of shopping options – like click and collect – grew nearly twice as fast as those that didn’t.
In 2021, as vaccination campaigns accelerate in the U.K. and worldwide, consumers will increasingly return to shops and engage with brands that sponsor live events. At the same time, retailers will need to re-engage digital consumers with customer experiences tailored to individual preferences, and implement creative fulfilment strategies that avoid problems related to delivery and out-of-stock inventory.
This holiday retail planning guide will help you navigate a season unlike any other. With new tips and strategies from leading industry experts, data-rich insights, and a finger on the pulse of changing consumer behaviours, the guide has everything you need to plan for the 2021 peak shopping season — from how to prepare for Black Friday ecommerce to delivering in-store moments that matter to festive shoppers.