Salesforce For Consumer Goods

Deliver profitable growth.

Bring B2B and B2C data together on a connected consumer goods CRM. Salesforce can help you personalise connections, deliver commercial excellence, and work efficiently.

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Unlock insights and boost the bottom line for every brand.


Create personalised customer experiences.

Build smarter, personalised engagements with AI-powered insights. Offer seamless experiences, relevant messages, and integrated customer support to delight consumers and improve relationships.

How Unilever uses Salesforce to provide excellent digital experiences.

We can now deploy solutions four to five times faster and it costs us less.”


Salesforce can help you increase operational agility — and growth — across all areas, from planning to execution. Consumer Goods Cloud is suitable for all consumer goods businesses including FMCG and CPG. It can also help you navigate the world of e-commerce.

Our consumer goods CRM software can support you in delivering data-driven change in your organisation. You can create an intelligent route to market strategy, build personalised digital experiences and customer journeys, and much more.

Curious? Find out how Salesforce can help you below.


Frequently Asked Questions.


What does CPG stand for?

CPG or consumer packaged goods are designed to be sold quickly and are typically the products that consumers need to replace and buy repeatedly.

What is Consumer Goods Cloud?

Consumer Goods Cloud works by giving field representatives a 360-degree view of each customer so that they can provide excellent in-store experiences and simplify operations.

What is Salesforce CDP?

Salesforce CDP is our customer data platform. It complements Consumer Goods Cloud, helping you connect customer data, analyse cross-channel behaviour and deliver personalised customer experiences

Ready to learn more about consumer goods solutions?