Team GB, ParalympicsGB and Salesforce. Wowing athletes, fans and customers alike.

Whether out on the snow or on the rink, Team GB and ParalympicsGB never fail to excite their fans. And now they’ve teamed up with Salesforce and will be using Customer 360 to dial up the wow.
Customer C360 product options wheel

Every fan a VIP.

Salesforce Customer 360 helps people and organisations stay connected, share critical information, and uncover data-driven insights. It helps Team GB and ParalympicsGB better understand fans’ interests, the athletes they follow, and the digital touchpoints they use, all to deliver richer fan experiences.

Get to know Team GB.

Want to know who are the athletes who made up Team GB for the Winter Olympic Games Beijing 2022? The extremety of bobsleigh? Or just how the figure skating score is put together?
Discover more through our Tableau data visualisations.

Team GB at the Olympic Winter Games Beijing 2022’

ParalympicsGB at the Paralympic Winter Games Beijing 2022


Find more resources to inspire your team

Blog post

How to blaze a collaborative trail like Vicky Gosling, GB Snowsport CEO

Blog post

How Olympians use data to win

Blog post

Learn how one of Britain’s most talented snowboarders recovered from a life-changing injury ahead of her Olympic debut

Blog post

Athletes Turbocharge Resilience Using a “Day One” Mindset — Here Are 5 Ways You Can Too


Our technology has customers doing backflips.

      In the competitive world of business, Customer 360 brings the excitement. Check out some of our inspiring customer stories.      

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