Team GB and Salesforce. Wowing athletes, fans, and customers alike.

Whether out on the snow or on the rink, TeamGB never fails to excite their fans. And now they've teamed up with Salesforce and will be using Customer 360 to dial up the wow.

Unite all your teams into one super team.

Customer 360 unites your sales, service, marketing, commerce, and IT teams with a single source of customer information, so companies can deliver the great experiences that turn customers into diehard fans.

No matter what size your business, whatever your industry, there’s a perfect Customer 360 solution for you.


Helping athletes crush it before, during, and after the competition.

With Customer 360, Team GB can better onboard athletes and provide them with the resources they need. Tableau lets team members use data to uncover insights that improve training and performance. Slack keeps everyone connected to efficiently manage the business of fueling Olympic dreams.

Get to know Team GB.

Want to know who are the athletes who made up TeamGB for the Winter Olympic Games Beijing 2022? The extremety of bobsleigh? Or just how the figure skaing score is put together?
Discover more through our Tableau data visualisations.

How Olympians can inspire your team.

Blog post

How to blaze a collaborative trail like Vicky Gosling, GB Snowsport CEO

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How Olympians use data to win

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Learn how one of Britain’s most talented snowboarders recovered from a life-changing injury ahead of her Olympic debut


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