Salesforce.com Introduces Campaignforce, New Salesforce Political Campaigns Edition

Now political campaigns can use the same powerful tools as businesses to build enduring relationships, raise money, track news, and organize campaigns

Romney campaign successfully uses Apex platform to build customized solutions for improved donor relations and increased fundraising

New vertical product allows campaigns to manage fundraising and relationships with donors, track polls and buzz - all with only an Internet connection

SAN FRANCISCO - April 18, 2007 - Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today introduced Campaignforce, Salesforce Political Campaigns Edition, the first on-demand application to provide campaign and advocacy groups the ability to strategically manage constituent and donor relations with ease and efficiency.  From staffing and fundraising to tracking media buzz and furthering agenda issues, Salesforce Political Campaigns Edition enables political organizations to jump start their campaigns. 

"Political campaigns are embracing the same trend that businesses are: harnessing the power of The Business Web to deepen relationships. Salesforce Political Campaigns Edition allows organizations to take full advantage of that power, providing a way to capture and share information, track the public's attention, collaborate on communicating the agenda, and maximize fundraising," said Marc Benioff, Chairman and CEO of salesforce.com.

Built on the award-winning Salesforce CRM application and the Apex on-demand platform, Salesforce Political Campaigns Edition is an industry-specific constituent relationship management application that puts polling data, contribution tallies and campaign efforts at the fingertips of campaign managers through a user-friendly Web-based control panel.

With the ability to customize and build an almost unlimited range of additional functionality using Apex, the world's first on-demand platform, and the wide array of additional applications available on the AppExchange, such as Netfile (for campaign finance management and Federal Election Committee reporting) and TubeMogul (for Web buzz tracking), Salesforce Political Campaigns Edition enables a revolutionary approach to campaign management.  The Web buzz dashboard, for example, leverages Web 2.0 mash-up capabilities to enable tracking of press articles and blog entries, and also keep count of YouTube video viewings and Google searches so users can keep a constant finger on the pulse of donors and the larger voter community.

The presidential campaign of Governor Mitt Romney recently illustrated how CRM can be a strategic tool for fundraising and pushing political agendas.  Leveraging Salesforce CRM and the customization capabilities of the Apex platform, the Romney campaign team created "ComMITT," a tailored solution used to manage outreach to constituents and drive higher campaign contributions.  "With salesforce.com, ComMITT is able to connect our fundraisers across the country, push essential information to the field, and provide access to critical data anytime, anywhere," said Deputy National Finance Director Ben Godley, who oversaw the salesforce.com implementation.  "In doing so, it has allowed us to extend and empower the Romney fundraising machine, and at the same time cut our costs."

"CRM technology can have a significant impact on political campaigns. Look at Romney's 2008 presidential bid," said Paul Greenberg, author of "CRM at the Speed of Light: Essential Customer Strategies for the 21st Century," and president of The 56 Group.  "I'm glad to see that salesforce.com has taken a market-leading position again by providing Salesforce Political Campaign Edition. As far as I see, it's the first donor relations management tool from any CRM vendor - and not only is it first, but it's good."

Manage Political Campaigns Strategically While on the Campaign Trail
Election cycles often dictate that campaign and advocacy groups get up and running quickly -requiring orchestration of a dispersed team of staff and volunteers, and execution of donor outreach and events that support aggressive fundraising targets.  Salesforce Political Campaigns Edition provides an application that eliminates the need for buying, implementing and maintaining hardware and software so campaign managers can hit the ground running and focus on their political goals.

Like all salesforce.com solutions, Salesforce Political Campaigns Edition centralizes data into a single location that eliminates the need for duplicate databases and helps ensure information is both accurate and up-to-date.  Campaign data can be accessed through any browser or Internet-enabled mobile device, so fundraisers and field staff around the country always have information needed to run local efforts.  With its preconfigured dashboards and ability to drill down into details on donors, staff and events, CampaignForce is an unmatched political management tool that gives campaign and advocacy groups the ability to:

  • Maximize Fundraising - gain a 360-degree view of donors, including key agenda concerns, events attended and donation history
  • Recruit and Manage Staff and Volunteers - have visibility into available resources, contact details, assigned responsibilities and performance levels
  • Optimize Operations - manage events, purchasing, accounts payable and receivable within the context of budgets and goals
  • Spread and Track Key Messages - coordinate media relations and advertising efforts; track results against competition

Pricing and Availability
Salesforce Political Campaigns Edition is currently scheduled to be available in calendar Q2 2007.  Salesforce Political Campaigns Edition is currently scheduled to cost $65 per user per month for the Professional Edition and $125 per user per month for the Enterprise Edition.  For more information, visit www.campaignforce.com.

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.   All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 500 applications are now available on salesforce.com’s AppExchange, the world’s first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex on-demand platform is generally available today.  The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.

Apex and the AppExchange

Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM.   All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.

More than 500 applications are now available on salesforce.com’s AppExchange, the world’s first on-demand application directory, found at http://www.salesforce.com/appexchange .

The Apex on-demand platform is generally available today.  The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to salesforce.com customers later in 2007.