Emergence Capital Partners and Salesforce.com Announce Maxplore as the Winner of the Force.com $1 Million Challenge

Emergence Capital to invest $2 Million in Maxplore

Financing innovation, not infrastructure, in the age of Cloud Computing

SAN FRANCISCO - Dreamforce User Conference, November 3, 2008 - Salesforce.com [NYSE: CRM], the enterprise cloud computing company, and Emergence Capital Partners, a leading venture capital firm that specializes in investing in technology-enabled services companies and Software as a Service, today announced that Maxplore has been named the winner of the Force.com $1 Million Challenge.  Emergence Capital intends to invest $2 million in Maxplore subject to closure of the transaction.  Maxplore is the provider of ServiceMax, a comprehensive on demand service chain and field service management solution. Built and delivered as a 100% Force.com native application, ServiceMax helps customers drive all aspects of post-sales service delivery.

"The Force.com platform allowed us to build and deliver a field service application suite much faster than is possible with client/server or other SaaS architectures," said Sam Mukherjee, Co-Founder and CEO, Maxplore. "Marketing through the Force.com AppExchange has enabled companies of all sizes around the world to find Maxplore. We now have customers using ServiceMax to support their global operations. The investment from Emergence Capital will allow us to expand our sales and marketing efforts to accelerate new customer acquisition."

"The future of software is in the cloud. It presents a tremendous opportunity for entrepreneurs to develop high impact solutions that address the needs of consumers and businesses," said Jason Green, general partner, Emergence Capital. "Salesforce.com continues to pave the way for innovation through Force.com and the AppExchange."

"Maxplore is a showcase example of how to leverage the power of salesforce.com's cloud to build and run a business," said Marc Benioff, chairman and CEO, salesforce.com. "Our partners at Emergence Capital recognize that new investment models are needed for cloud computing entrepreneurs. That's why they are investing in Maxplore and other companies building on the Force.com platform."

Maxplore provides ServiceMax, a comprehensive service chain and field service management solution built entirely on the Force.com platform. ServiceMax dovetails into the Salesforce CRM Call Center application to drive all aspects of post-sales service delivery and management, including entitlement verification, configuration management, field service engineer management, dispatch management, service inventory management and depot repair. Customers using ServiceMax inherit the security, customization, integration and other benefits of the Force.com platform as well as the reliability, scalability and availability of salesforce.com's trusted global infrastructure.
The Force.com $1 Million Challenge is a venture competition for entrepreneurs and companies building on the Force.com platform. Emergence Capital judged the entries and selected the winner. There were seven main criteria in judging for the Force.com $1 Million Challenge:
  • Likelihood of long-term company success
  • Demonstration of customer success and user adoption
  • Market opportunity
  • Track record and passion of the entrepreneurial team
  • Adoption and innovative utilization of the Force.com platform technology
  • Financial plan
  • Competition
About Maxplore
Maxplore Technologies provides on-demand service chain and field service management solutions to businesses of all sizes, around the world. With its deep domain expertise, Maxplore offers ServiceMax - an application suite that helps customers drive all aspects of post-sales service delivery and management, including entitlement verification, configuration management, field service engineer management, dispatch management, service inventory management and depot repair. ServiceMax was developed on the Force.com platform and provides an end-to-end solution set, fitting in seamlessly with the Salesforce CRM Customer Service and Support applications.  Maxplore is headquartered in Santa Clara, California and has an office in Bangalore, India. Please visit http://www.maxplore.com for more information.
About Emergence Capital Partners
Emergence Capital Partners, based in San Mateo, Calif., is the leading venture capital firm focused on early and growth-stage Technology-Enabled Services companies. Its mission is to help build market leaders in partnership with great entrepreneurs. Emergence partners have funded and helped build more than 35 TES companies, more than any other early-stage venture firm. Emergence Capital has assets of over $325 million under management. Prior investments include companies such as salesforce.com (CRM), SuccessFactors (SFSF), HireRight (HIRE), Genius, Intacct, inQ and InsideView. For more information, visit www.emcap.com.

About Salesforce

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

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